If you want to say that yourgamesnow.com in neither SMART nor LEGAL and will fail because of this giveaway just come out and say it directly please. Don't beat around the bush and pretend that you are speaking about other companies besides yourgamesnow.com with your post. I hate the passive-aggresive crap that you've done in this thread, Julie. If our government believes we are doing something illegal by having a customer reward progam they can inform us of such and we'll gladly comply with what they want done.
Back on topic, this giveaway is an awesomelly cool thing to do for our customers. We're focused on them, and not on internet lawyer white-knights "protecting" the public from customer appreciation and retention programs that provide them with free gaming material.
I know our customers are looking forward to having a chance of receiving a free physical book just because they bought an electronic product from the mall site that best supports the publishers of the gaming material they are interested in.
Joseph Browning
Your Games Now, LLC.