I may be scooped -- I am not sure how old this is, but there was an interview over on Net Book o' Feats with Monte Cook and he makes the following statement regarding 4E:
The entire interview is here.
Discuss.
Monte Cook at NBoF said:As for the impact of 4.0, well, I don't know. We'll just have to see. Obviously, there's a lot of potential for success, but they face some very different challenges than we did with 3.0. The biggest difference is that there just wasn't a lot of 2.0 interest or support when 3.0 came along. Now there's still a lot of people who continue to enjoy 3.0 or 3.5, and they've got to convince them to switch. To put it another way, our challenge was to get disaffected people to come back to D&D, or start playing rpgs again, and there's is to get already (at least fairly) satisfied people to switch rules. That's a completely different approach.
The entire interview is here.
Discuss.