Eirikrautha
First Post
People who don't run the game are still a valid market, of course, but a complex one to target. The real area of potential conflict is where people do run the game, and are, as you say, tired of PF's complexity. The thing is, are those people willing to give up Paizo's tightly-themed, largely well-designed, extremely numerous APs for the single WotC AP for 5E (which isn't even an actual AP yet), when WotC have a long history of crummy/questionable APs, just in order to get lighter rules?
My guess is no, for the most part.
Especially as there are those among the PF community who actually like the crunch.
So this leaves 5E in a tricky place. They can't guarantee to get PF people back, because the pull of APs is very strong. They can't guarantee to get 4E people back because, well, they're not supporting a lot of the stuff people liked about 4E. They can't guarantee to get 3.XE/PF people back, if those people like crunch, because 5E is, superficially at least, anti-crunch. They can't guarantee to get OSR people back, because 5E is much more complex than most OSR games.
So... definitely a tricky one. I suspect good marketing will mean a stronger initial release than 4E (and 4E wasn't terrible at release), but it will then be up to WotC to hold on to those customers, and I don't think that's going to happen unless they get certain things in place.
As noted though, maybe the actual game is only the small part of the D&D brand, so maybe they can fail to get back PF/OSR/4E customers, for the most part, but still do great through branded stuff.
And yet, everything you mention as a positive for Paizo could easily also be a negative (with the exception of the number of APs). The tightly-themed and constructed APs are also very limited in scope, lead-by-the-nose, setting-bound, and change-averse. If your goal is to sit down tomorrow and read box-text (skipping half of the printed backstory because the players will never know it) until someone puts minis on the board for a fight, then, Pathfinder's APs (with some notable exceptions, mind you) are what you want. If you are looking for sandbox, adaptable, setting-neutral, role-play heavy, easily converted material... then not so much in my experience.
And hand-waving the lighter rules is just that (hand-waving). The whole reason that APs are so important for a Pathfinder GM is the absolute mind-numbing effort required to create large numbers of encounters. The rules make that level of AP necessary. Never once in Pathfinder have I seen a GM "wing-it" for an entire session. That was SOP in 1e and 2e AD&D (at every table I every played and/or ran)!
You don't need as tight of an AP structure when the rules allow quick and easy encounter design. And that's a big selling point for both player and DM.
Once 5e has a little more time, the core books, and a few more APs under its belt... we'll see...