D&D Movie/TV Guess the D&D Movie Opening Weekend Box Office Performance, and Win a Prize!

[mamba]

Also the costs are split between Hasbro & Paramount, but Eone Hasbro's company has distrubution rights only in Canada & the US, Paramount has it everywhere else.

This means its Hasbro that shouldering the risk

How is that Hasbro shouldering the risk, the risk too seems shared, just like the costs

 

[GreyLord]

Presently it looks like around a 38.5 million Domestic take in the U.S. It has done better than expected overseas and such with around a 33 million take. This means around a 71.5 million total this weekend.

Who won the guess??

 

[Henadic Theologian]

How is that Hasbro shouldering the risk, the risk too seems shared, just like the costs

Because the profits seem to be going in greater portion to Paramount. Hasbro gets the box office for Canada and the UK, Paramount gets it for the US, China, and alot of other big economies, that is a much bigger slice of the box office pie for Paramount. This suggests to me that Hasbro is banking on making its money on the merch instead and playing the long game.

 

[GreyLord]

We'll really need to see the legs the movie has in the coming weeks to really determine if it's a flop or not. Typically $150 million movies have at least $100 million in marketing budgets, probably bringing this up to around $250 million spent.

Theaters take around 50% domestically for most movies and foreign is even more due to having to work with local distributors (from what I understand China is the market where studios make the least money, only around 25% of the gross. Of course the size of the market make it worth it).
The conventional wisdom seems to be a movie needs to make 2.25-2.5 back in theaters to break even. I have doubts this movie will make it to over $500 but we'll see how the holds are.

Of course there are other ways to make money (streaming video, dvd, TV rights, etc) though Typically investors don't want a big budget film to slowly drag itself to profitability they want a hit. I believe Hasbro also partially funded this so if the DND merchandise and game get a big boost they may be willing to fund a sequel.

I see this all the time.

I agree with the idea in the above post (in case it wasn't clear) about all the others taking their cut prior to the studio being one BIG reason a movie needs to make so much more than it's production budget.

Others seem to cast it to advertising (though I don't really agree with that idea anymore).

The idea is that you take the production of the budget of the movie and double it because advertising doubles the cost or something.

This really seems strange to me. Why would they spend 800 million with advertising on a movie with an 800 million production budget simply because it has that 800 million production budget?

But for another movie with a 200 million production budget they won't spend more or less than 200 million on advertising?

I've followed that logic before, but now I have a different opinion. People are saying the entire box office is what the studio makes. Since they may not make money unless the movie does 2X the amount the production budget was...it must be due to advertising...right? I don't think so.

Movie theaters take a bigger chunk of that money than you may think. In many cases the opening weekends are the ones where the studio gets the biggest chunk (depends on the studio and the deals with the theaters and nations). Than later, the theaters may actually get a bigger chunk of that. Regardless, the studio doesn't get the entire box office. In a LOT of cases, it averages out to the degree that the amount that actually makes it back to the studio is around 50% of the box office. THAT's why I think a movie needs to normally make 2x the production budget, because of the amount that others get BEFORE the studio gets it's money.

It's not the advertising budget. In some cases (not sure if it is all cases) the production budget may actually include an advertising budget (Because they already know it is needed and needs to be budgeted in...depending...once again...on the studio). It's that they don't actually get the entire box office reported, a LOT of that money is going to other people.

 

[Whizbang Dustyboots]

So was it a success or?

Dungeons & Dragons is a critical (commercial) hit at the box office

Lifted by the promise of both dungeons and dragons, the game adaptation opened strong

www.avclub.com

Box Office: ‘Dungeons & Dragons’ Opens to OK $38.5M in North America

Paramount and eOne are confident that the big-budget event pic — based on Hasbro's famous role-playing game — will have a long run at the box office thanks to stellar reviews and strong audience scores.

www.hollywoodreporter.com

Box Office: ‘Dungeons & Dragons’ Rolls $38.5 Million in Opening Weekend

"Dungeons & Dragons: Honor Among Thieves" impressed in its domestic box office debut.

variety.com

‘Dungeons & Dragons: Honor Among Thieves’ Wields $72M Global Debut

Refresh for latest…: Coming in higher than expected, Paramount/eOne’s Dungeons & Dragons: Honor Among Thieves took a $71.5M global bow this weekend; that includes $33M from 60 offshore ma…

deadline.com

 

[mamba]

Hasbro and Wizards made a huge investment to bring in new players with this movie.
What I've been hearing is they didn't care about the OGL fiasco, DND Beyond subscription cancellations, dips in quality of recent products, etc, because they were planning on this film bringing in enough fans to recoup what they lost. Not caring about old fans because millions of new fans were going to be coming to D&D because of this movie.
That's what I heard. Don't know how much was serious or just grumbling from the Internet.

No idea where you heard that, but I would not listen to whoever that was

 

[Parmandur]

Presently it looks like around a 38.5 million Domestic take in the U.S. It has done better than expected overseas and such with around a 33 million take. This means around a 71.5 million total this weekend.

Who won the guess??

That's just the estimate, the final tally will be known tomorrow afternoon: usually it's off by a million or two either way, so $36-40+ million is still possible for domestice.

 

[Whizbang Dustyboots]

The age range stats are potentially good news for D&D, the brand, IMO:

More than 60 percent of ticket buyers were male, while the largest age group was 18-24 (31 percent). Those between ages 25 and 34 followed at 28 percent. In the U.S., the film overperformed in the West, the mountain region and the Midwest, while under-indexing in the northeast and southeast. Dungeons & Dragons also over-indexed in western Canada.

 

[mamba]

Because the profits seem to be going in greater portion to Paramount. Hasbro gets the box office for Canada and the UK,

wait, is it UK and Canada or US and Canada?

Hasbro's company has distrubution rights only in Canada & the US

and based on that I considered it a pretty even split

 

[Zardnaar]

I see this all the time.

I agree with the idea in the above post (in case it wasn't clear) about all the others taking their cut prior to the studio being one BIG reason a movie needs to make so much more than it's production budget.

Others seem to cast it to advertising (though I don't really agree with that idea anymore).

The idea is that you take the production of the budget of the movie and double it because advertising doubles the cost or something.

This really seems strange to me. Why would they spend 800 million with advertising on a movie with an 800 million production budget simply because it has that 800 million production budget?

But for another movie with a 200 million production budget they won't spend more or less than 200 million on advertising?

I've followed that logic before, but now I have a different opinion. People are saying the entire box office is what the studio makes. Since they may not make money unless the movie does 2X the amount the production budget was...it must be due to advertising...right? I don't think so.

Movie theaters take a bigger chunk of that money than you may think. In many cases the opening weekends are the ones where the studio gets the biggest chunk (depends on the studio and the deals with the theaters and nations). Than later, the theaters may actually get a bigger chunk of that. Regardless, the studio doesn't get the entire box office. In a LOT of cases, it averages out to the degree that the amount that actually makes it back to the studio is around 50% of the box office. THAT's why I think a movie needs to normally make 2x the production budget, because of the amount that others get BEFORE the studio gets it's money.

It's not the advertising budget. In some cases (not sure if it is all cases) the production budget may actually include an advertising budget (Because they already know it is needed and needs to be budgeted in...depending...once again...on the studio). It's that they don't actually get the entire box office reported, a LOT of that money is going to other people.

It's usually double the movies production budget plus marketing. Then double it.

The exact % of box office returns varies by country and when. It's front loaded for studio earlier in movies run and domestic market. First 2-3 weeks are the critical time frame.

The double the cost of movie is roughly in the ballpark It's not exact.

If the box office is big enough or small enough it's mostly pointless.