Well, I can think of a bunch of things in RPGs women and girl players seem to like more than men and boys do, on average - non-violent interpersonal interaction and interesting clothing/fashion are a couple that occur to me. My wife would spend hours on the old Neverwinter Nights game design tools getting the appearance of outfits and NPCs exactly right. She just started playing NN2 again (on her iMac) and the look of stuff seems to be a major factor with her, although she loves hacking up monsters*, as do all female players I've known.
Community and a sense of place seem to be a bit more important to female players. Paying attention to noncombat NPCs. This is all more adventure-level and campaign-level stuff, but WoTC's design decision to make 'adventures' a series of combats is not particularly attractive to most female players, I think.
*IME most women don't particularly enjoy vicarious combat, but all gamer girls do. I think trying to make D&D appeal to most women & girls is impossible and it would be foolish to try. Design it so it appeals to the tens of millions of women & girls worldwide who enjoy fantasy novels, CRPGs, MMORPGs, tv shows, movies et al, and you're doing alright.
Community and a sense of place seem to be a bit more important to female players. Paying attention to noncombat NPCs. This is all more adventure-level and campaign-level stuff, but WoTC's design decision to make 'adventures' a series of combats is not particularly attractive to most female players, I think.
*IME most women don't particularly enjoy vicarious combat, but all gamer girls do. I think trying to make D&D appeal to most women & girls is impossible and it would be foolish to try. Design it so it appeals to the tens of millions of women & girls worldwide who enjoy fantasy novels, CRPGs, MMORPGs, tv shows, movies et al, and you're doing alright.