But try saying the name "Glasstaff" to yourself, and now say the name "Sharokina". Which of the two sounds more menacing? Opinions can of course differ on what makes a good name (and thats fine), but for me, it is definitely the latter that sounds better.
I tend to go a different route in naming. I go on the assumption that the pcs are not speaking english and that we are speaking english. So, i often convert their names from the syllable-salad-sing-song to actual real names from modern day or historical earth cultures. Then i can adopt or appropriate earth cultures language traits and naming schemes for the various cultures or regions. Maybe elves use french or asian, maybe dwarves use germanic or irish.Good names is often in the eye (ear) of the beholder. Many Gygaxian names are memorable because they sound ridiculous. Many don't roll off the tongue at all - if you can even manage to give them a reasonable pronunciation.
For new players, however, I've found the best option to get them in and get them engaged is to do exactly what the writers did here: go stereotypical and then take it just a bit over the top.Heck, I didn't even make it past one of the first blocks of text in Lost Mines of Phandelver before my eyes started to roll over. Phandalin, Cragmaw tribe, Gundren Rockseeker and his escort named Sildar Hallwinter, villains called Glasstaff and The Black Spider, Old Owl Well, the town of Thundertree, Wave Echo Cave... Those names, every single one of them, is TERRIBLE. I'm sure the adventure itself is fine (I've heard positive things about it), but I cannot get past the bad names.
Skywalker is a terrible name as well, only it is meant to be campy. The bad name is intentional with Star Wars.
But try saying the name "Glasstaff" to yourself, and now say the name "Sharokina". Which of the two sounds more menacing? Opinions can of course differ on what makes a good name (and thats fine), but for me, it is definitely the latter that sounds better.
Then there's a name like Aram Seen the Unseen, which I only had to mention once and my players never forgot it. It has a lyrical quality to it that just makes it work.
Phandelver iself is indeed also a terrible name, while a name like Gundigroot kind of rolls off the tongue, and it is funny to say. Furnok of Ferd is an alliteration, and there for by definition easier to remember and say. Good names are really important if I want to enjoy running an adventure. I want my players to be able to remember the names of npc's, and not be calling one of the main npc's "that dwarf guy, what's his face".