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TSR Companies & Freelancers Distance Themselves From The New TSR

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look...

The new TSR (which I refer to as TSR3 to avoid confusion) has doubled down on its stance--which has been widely condemned online--via an ongoing series of tweets and replies from its TSR Games, Giantlands, and Dungeon Hobby Museum social media accounts (possibly operated by Justin LaNasa) in an astonishing PR campaign which makes the original interview which sparked off the controversy look mild in comparison. Various entities are moving to distance themselves from the company and its activities, including TSR2, the company founded in 2011 by Jayson Elliot, which has now declared that it will not be using the name TSR any longer. Other companies including Gen Con and freelancers such as Jeff Dee have also made statements.

For reference -- TSR1 is the (no longer existing) company which launched D&D in 1974, TSR2 is the company founded by Jayson Elliot in 2011 to create Gygax Magazine and which currently publishes the Top Secret RPG, and TSR3 is the newly launched company.



Catch up on my previous coverage of this story:


TSR3's social media accounts initially sought to distance the company from Ernie Gygax's statements, but within a few hours had reversed course and doubled down on his stance. Note that there have been dozens of social media posts from the company over the last few days, and still continuing as I type this, and I don't intend to share them all here.

(Thanks to Daniel Fox for sharing screenshots below via Twitter).

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TSR2 -- "Update to our earlier tweet - we will NOT be licensing anything from the new company claiming rights to the TSR logos. We are not working with them in any fashion."

Gen Con -- "Gen Con is not associated with TSR Games and we don't support their recent statements. While the foundation of Gen Con is tied with the history of TTRPGs, our goal is to build off the good, acknowledge the bad, and work toward a present free from racism, misogyny, and homophobia."

Gen Con has also indicated that they do not intend to allow TSR3 at the convention.

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GAMA (the Game Manufacturers Association) -- "We’re aware of the appalling statements published by TSR Games and their founder - GAMA does not condone nor agree with any part of it. We pride ourselves on supporting and promoting inclusivity always. Our motto is “A game at every table, a table for everyone”. Transphobia, racism, and sexism will not be tolerated. That means that TSR is not welcome at Origins Game Fair, GAMA Expo or any event affiliated with our organization."

Jeff Dee -- "There is a rumor going around that I am part of this new TSR company. That is not accurate. I have done some work for them as a freelance artist. That’s how I make my living, and spreading the misinformation that I’m now employed full-time by one particular client could stop other clients from approaching me and hurt my business. So, please do not spread that rumor. If I ever become a full-time employee anywhere again, I will announce that myself. Thanks. UPDATE: After investigating reports about statements made by representatives of this new TSR, I have determined that I can no longer do business with them in good conscience. I've returned their downpayment on the next piece of art I was scheduled to do for them. And yeah, I could sure use some new commissions to make up for this big hit on my cashflow"

Jim Ward, an original TSR alumnus and who wrote Giantlands, TSR3's flagship product -- "At the present time I know little or nothing about the relaunch of TSR. Right now I don't see how anyone could pick up where the old company left off. Yes it's a name with some logos, that is all I know."

Luke Gygax -- "FYI- I am not involved with any TSR company nor is Gary Con nor anyone else in my family outside of Ernie. Full stop. That is all ... I have reasons for distancing myself. The way TSR treats people online in their public exchanges is rude. The museum is a for profit business and was asking for donations. Using names of people to promote without their knowledge. Going out of the way to talk gender/woke stuff ... Also basically jacking the TSR logo from Jayson Elliot. The bombastic press releases and claims to old IP. Making a quick nostalgia money grab based on my fathers name and not much else. So I’m making it clear I don’t like this style and I have ZERO to do with TSR"

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TSR3 responds to Luke Gygax

Tim Kask, an original TSR alumnus who worked at the company until 1980, spoke at length on this topic in a YouTube video (below). I've transcribed some bits, but he says a whole load more (ellipses represent sections I have not included, for reasons of brevity), so check out the video for the whole thing.

"There has been bandied about in social media over the last several days several claims about what's going on in Lake Geneva right now. Ernie Gygax made a most egregious mistake in an interview he did on a podcast. He basically waved his bare ass in front of everybody that's concerned about pronouns, and woke, and all that right now in the industry and thumbed his nose at them. The transcript of his podcasts are there for everyone to read. That they were men, and they didn't give a sh*t, and la la la.

But right there they alienated three quarters of the gaming industry. Probably more than that, I don't believe that there's a quarter of the gaming industry that still are the neanderthals that he would make us out to be.

That's another thing. This whole thing has brought the OSR (the old school revival) into serious disrepute. Now there are some little Karens going on some of the social media and painting with the same brush all of us that were there back then based on the stupid ass sh*t that Ernie just said. No. We weren't all like that. And we aren't all like that now. He's a troll, a troglodyte, a neanderthal, if he really means that. It's a foolish person that doesn't wet his finger once in a while and feel the wind shift.

Now there've been claims in a couple of posts, one of which is by Ernie, about how the stalwarts, the old TSR are flocking to the banner. Bullsh*t....

... There is no one of the creative side of TSR from the early days involved with the Dungeon Hobby Shop Museum. No one. Not one creative person. No matter who might be claiming what, they simply do not have the credentials. Being named DiMaggio does not mean you can hit a lot of home runs. Or that you even hit any home runs ....

... Just because you say you're TSR doesn't mean you are."


 

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Scribe

Legend
There you have it. If I was one to place bets, he clearly feels slighted on behalf of his father, over Wizards statements of 'not our values' for older material.

If I had to guess, that's the fulcrum of all of this for him, and he won't let it go.
 

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Sir Brennen

Legend
Its amazing how hard it is for people who, when in a hole, just can't stop digging. But I suppose when you think you're the righteous one in a situation, you don't see any reason to.
Does he though? I mean, he obviously recognized he did something wrong with the mishandled apology. And now a complete heel turn to paint himself as the injured party, with an obviously false conspiracy theory that it's WotC doing it on top.

Maybe he or his partner(s) are reading these threads and seeing comments about "nah, Wizards' doesn't need to do anything", and surmised they needed to do more to draw WotC/Hasbros into the fray.
 

Steampunkette

Rules Tinkerer and Freelance Writer
Supporter
Jeez... That's one heck of a persecution complex.

Exposed to widespread criticism of a public statement, he invents a foe and a conspiracy against himself. Because the idea that people are just responding to his actions and statements in a largely negative fashion cannot explain the reaction he's getting based on his own experiences.

He has been in a bubble for a while. And now that it is burst he's trying to climb back into it. I almost feel bad for the man.
 

MGibster

Legend
I think that limiting ourselves to the public record obscures the majority of the population that aren’t adequately reflected in it. I wonder how many women in the 1980s would have a different take on Revenge of the Nerds or Sixteen Candles.
As my graduate school advisor would have asked me, "Maybe. But where is your evidence that the majority of the population isn't adequately reflected in the records?" I can tell you that I've never met a woman who saw Revenge of the Nerds in the 1980s and remembers it with any particular fondness. It was a stupid raunchy comedy aimed at young men, lambasted by critics, and I don't quite understand why it's remained at all in the public conscience. I think the only reason I remember it at all is because it had a lot of nudity for an eight year old to see on screen. (My parents really should have more closely monitored what I watched.) Well, okay, the concert the nerds put on at the climax of the movie was pretty good.

Sixteen Candles is a different story, there are many women who have fond memories of the movie, it received generally favorable reviews from critics, and it stands out as one of the best teen comedies of the era. But if you read contemporary reviews, you'll find criticism of Sixteen Candles for it's portrayal of an Asian foreign exchange student by the name of Long Duk Dong. And if you've never seen the movie, oh, boy, that portrayal is wildly offensive even by 1980s standards though you'll find some people who defended the character.

What I'm getting at is that public opinion shifts. Back in 1984 Americans as a whole had very different attitudes regarding consent than we have today. I'm certainly not arguing that nobody found those scenes offensive or had problems with the implications. But those opinions were not part of the mainstream dialogue because overall the attitudes were different. The past is a foreign country and they do things differently there.

And it's weird as you grow older and you watch or read something you haven't seen in years. You find things that you forgot about and sometimes you're pleasantly surprised. But you'll also run into things you didn't find offensive 30 years ago but you find offensive now because your perspective has changed. As Muhammad Ali said, or at least it's attributed to him, "If you're the same man at 50 that you were at 20 then you've wasted 30 years of your life." I don't take it personally that WotC puts disclaimers on some of the old TSR products. Yeah, I was perfectly fine with it in 1988 but I'm not the same person today that I was then.

I think a lot of us are still trying to reconcile the problematic nature of the what we loved in the past, or influenced what we love now, and our modern attitudes. It's not always easy.
 

mudbunny

Community Supporter
sigh

Most companies know that if you want to get into a war of words (that could end up in court), you do it with companies your own size, especially if it is small. 3pps will avoid legal processes (to the best of their abilities) because they simply don't have the money to deal with a long, protracted battle. That's why TSR (2) made the decision they did to not go after the TSR trademark in court to get it back from TSR (3).

I have no idea why TSR(3) feels they can libel a company that is a subsidiary of Hasbro. WotC might say "it is not worth the PR hit to do anything right now." Hasbro?? They probably don't give a rat's patoottie, and will probably gleefully stomp a mud hole in TSR(3).
 


That is some great data! Those numbers certainly show just how small-potatoes they are. I'll be curious to see what June turns out to be. It wouldn't take much for an increase to be notable, considering how low traffic was prior.

I'm running some numbers now....

...and survey says. They're bush league I can't provide the latest numbers for last month just yet. Also, their SEO is non-existent and what is there is pretty meh or broken, and it's on shared hosting at GoDaddy. Amateur hour.

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I can provide a June traffic update later down the line.

I keep chuckling over the "standing in a hole" penalty.

Is this parody?
 

Sacrosanct

Legend
Remember, the people he's surrounded himself with have spent the past 2 days complaining how WoTC is out to attack white men, since the day they took over TSR, citing examples of Regdar as proof. And how WoTC hates the Gygax family, citing their disclaimer. So is it any coincidence that Ernie is now tweeting how WotC has been attacking him?
 


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