A little of both, I think.
If you don't taylor the adventures towards the PC at least a bit, you have players that focus on power-gamming instead of roll-playing when they build thier characters. It can be more fun for your players if you let one shine for an adventure every once in a while.
And although it's true that the universe does not work around the way an individual wants it to work, this is fantasy and is intended to be enjoyable and entertaining. After all, how much fun would Indiana Jones have if he were stuck in Pretty Woman?
If you don't taylor the adventures towards the PC at least a bit, you have players that focus on power-gamming instead of roll-playing when they build thier characters. It can be more fun for your players if you let one shine for an adventure every once in a while.
And although it's true that the universe does not work around the way an individual wants it to work, this is fantasy and is intended to be enjoyable and entertaining. After all, how much fun would Indiana Jones have if he were stuck in Pretty Woman?