D&D General D&D Worth "23 Billion"?!?!

[Maxperson]

D&D's value is significantly less than the 16.8 billion for the entire tabletop games industry in the cited survey, however.

Absolutely. Still significantly more than 700 times less, though. 700 times less than 23 billion is almost 33 million. I'd say that's way low.

 

[Morrus]

700 times less than 23 billion is almost 33 million.

Correct.

 

[Deset Gled]

I guess they're talking about the brand rather than the TTRG though. So if that includes the movie and BG3 I guess that pushes it up an awful lot.. but at that point we're not talking about the game any more.

This was my first thought as well. The brand value of D&D is likely much higher than the TTRPG market total.

But then I did a bit of googling and found this report from about a year ago:

https://brandirectory.com/rankings/toys/

With numbers like, these, I still have no idea how the article got up to $23 billion. Even accounting for currency exchange and a year of growth and inflation it's off by more than an order of magnitude.

 

[Lanefan]

This was my first thought as well. The brand value of D&D is likely much higher than the TTRPG market total.

But then I did a bit of googling and found this report from about a year ago:

https://brandirectory.com/rankings/toys/

View attachment 348833

With numbers like, these, I still have no idea how the article got up to $23 billion. Even accounting for currency exchange and a year of growth and inflation it's off by more than an order of magnitude.

Just the numbers shown there for 2023 add to close to $13 billion, all the rest might be a few $ billion more; and we don't know what they're including in those numbers. If things like movie rights, video-game spinoffs, etc. are not included here then an overall valuation of $23 billion would seem, if anything, low.

And, remarkably, Pokemon isn't even on that list.

 

[FitzTheRuke]

They're saying that D&D is worth about as much as 1/10th of the video game industry. My gut says that's pretty close--but my gut is a liar.

I doubt D&D by itself would be worth anywhere near 10% of the video game industry. The video game industry is extremely valuable. It's one of the most profitable industries to ever exist.

 

[Morrus]

This was my first thought as well. The brand value of D&D is likely much higher than the TTRPG market total.

But then I did a bit of googling and found this report from about a year ago:

https://brandirectory.com/rankings/toys/

View attachment 348833

With numbers like, these, I still have no idea how the article got up to $23 billion. Even accounting for currency exchange and a year of growth and inflation it's off by more than an order of magnitude.

Lucas sold Star Wars for $5B IIRC.

 

[mamba]

But I wanna know more about the $23 billion because that seems very optimistic to me

given that it is more than three times the valuation of Hasbro… did they forget a decimal there?

 

[mamba]

They're saying that D&D is worth about as much as 1/10th of the video game industry. My gut says that's pretty close--but my gut is a liar.

clearly it is, there is no way D&D is 10% of that

 

[mamba]

So basically D&D is worth about 700 times less than the article suggested.

annual revenue is not market valuation, for that take it time 20 or 30, or more if you expect rapid growth, but yeah more than an order of magnitude less…

 

[Parmandur]

annual revenue is not market valuation, for that take it time 20 or 30, or more if you expect rapid growth, but yeah more than an order of magnitude less…

Best info I could find was Forbes estimating D&D revenue at $100-150 million per year as of 2022.