- Ema was most certainly running at a loss so calling it a business is absurd as it certainly wasn't for profit.
By that rational it would be absurd to call Ford, GM, Chrysler and what seems like most of the Banking System businesses.
Regardless, what the site was doing would have been problematic whether it was being run by Wal-Mart or Amnesty International. Which is fine because it means we don't have to parse what exactly constitutes a fan site and what constitutes a business. We don't even have to figure out what makes "fan sites" so sacrosanct that their practices can't be called into question.