I use John Speed for names of water bodies. It was based on antique maps where the map author "John Speed" would use a stylized cursive for seas and rivers. These are never on straight lines.
I used Hadrianus for man-made settlements, sites, roads, etc. I also never put these names on an alignment other than horizontal straight lines. Though roads I have the name follow the road precisely, but using small-caps.
I use Malagua for land-based natural geography, forests, mountains, deserts, plus ruins of man-made sites. Also, never on straight lines, unless it is a ruin then it is horizontal.