An open response to potential and would-be advertisers in Gygax #1.
Please don't feel bad--we did everything on a direct-contact basis, trying to keep the lid on. There were no rules: the original plan was that we would create an exemplar, in secret, then spring it on the world. The leak before Thanksgiving killed that idea. #1 will have a somewhat limited print-run--5000 hard copies, but after that, the sky is the limit. This is a great deal of speculation on our part: that we would find advertisers, that there was still a market for a tangible-copy product, that we will find distribution that we can live with, and so on. Cannot add space now, it goes to press this week.