doctorhook
Legend
Allowing other companies to create unlicensed compatible products is a strategy: X Co. produces content that expands the D&D brand for WotC, at no cost to WotC. The danger is that other companies could either taint the brand with crappy products, or subsume the brand by dominating the market and drowning the original brand.
WotC is in the unfortunate position of being a hobby-publisher in an era where the internet has grievously wounded both traditional hobby gaming and traditional publishing. So, WotC's strategy is to try to build new revenue streams for D&D brand using formats with more growth-potential than dead trees. Unfortunately, that's not great news for those of us who want more books, but it's just WotC trying to keep D&D above water for the long-term.
WotC is in the unfortunate position of being a hobby-publisher in an era where the internet has grievously wounded both traditional hobby gaming and traditional publishing. So, WotC's strategy is to try to build new revenue streams for D&D brand using formats with more growth-potential than dead trees. Unfortunately, that's not great news for those of us who want more books, but it's just WotC trying to keep D&D above water for the long-term.