CapnZapp
Legend
They're not "pricing themselves out of existence".To put it bluntly stores will have to find a way to compete or go extinct. This is entirely up to them as potential customers do not owe them a thing and if they choose to price themselves out of existence it is just that a choice and a poor one at that.
If you pay rent and wages you have a higher overhead than if you simply ship out from a warehouse.
It therefore follows physical stores need to offer something Web stores don't. "lowest price" can't be that thing, and trying to compete on price is sheer folly.
Simple as that.
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