I’m sure your cinema has signs and a website telling you what’s on?
I'm sure you'll get a kick out of this...
The small suburb in which I live has no movie theaters. The closest one in the suburb to my north is a "Dollar Theater", which shows secondary run movies only, for $1 admission.
The closest one to my south is a nice 10-screen one that used to be run by AMC. It is now owned by a local Indian family, and specializes in foreign- mostly Indian- films. No marquee.
There is a movie house to the north not much farther away than those that is kind of a "dinner theater" place. Younget restaurant food as opposed to typical movie fare, your seat has a foldaway tabletop, etc. Nice place. No marquee. And again, they skew towards the bigger films.
The closest 2 in Dallas are an IMAX- which shows primarily blockbusters and the odd left-field success like
March of the Penguins- and a huge multiplex I used to go to a lot. (Saw
The Avengers there.) But the area is isolated and crime ridden since many of the nearby restaurants closed down. Good place for a drug deal; bad place for an evening of film fun.
Now, as for me personally, I don't go looking for movie ads online. If I don't hear about a film via word of mouth, TV (or rarely) radio buys, or some kind of online ad banner, I don't hear about them. Why?
It isn't my job to do the movie studio's publicity arm's work for them.
And here's the thing: I'm the same way with music, but I have a 5000+ CD collection. I listen to and buy some pretty obscure stuff. And despite not being an active, website-scouring consumer, and with the decline of CDs in favor of downloaded media, I still manage to find and buy as many as 100 CDs per year. The music companies- and sometimes the artists themselves- simply do a much better job of promoting their less mainstream releases.