Wicht
Hero
I suspect Wicht and others have a couple of templates handy to paste into to make their entries pop.
You would in this case be mostly wrong...
While I do have some templates for creatures and magic items and such and they are very helpful, for adventures themselves, there is no pre-saved plug and play template I use. What I do, however is arrange my writing in the format used by Paizo and others with an introduction, adventure summary, hook, etc. The introduction is used for background. The adventure summary provides a rough outline of the expected chain of events in the adventure. The hook, of course, is to detail why the PCs should be involved. While alterations to the presentation can be made, these three parts should be more or less standard. Remembering to break it up this way also provides a visual reminder of just how much back-story to adventure you actually are providing in your entry.
In the end, I think that is a good thing to have done with any entry.It turned out to an adventure I’d really like to run.