pauljathome
First Post
It's a few things:
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What Bacris said. Plus :
The character that one creates is totally compatible with regular Pathfinder play. It used less options but the options pretty much all work identically (there is probably one or two exceptions that I'm unaware of). One can take a Beginner Box character and play it in a normal campaign. Since they chose mechanically good options to include that character will also be quite viable (albeit not totally mini-maxed).
It also has very high production values. Very pretty artwork and a character sheet that is both very attractive AND makes it very, very easy to create a character.
In the box is absolutely EVERYTHING that you need to play up to 5th level characters. This includes cardboard stand up figures, a battle mat, and a set of dice. The components alone are just about worth the price of the box.
It is a little more expensive than the 4th edition D&D equivalent but the experience is MUCH better. Both in terms of starting to play AND in moving on to "full" Pathfinder afterwards.