Jester David
Hero
That’s very true. And if 5e had failed as well, they likely wouldn’t try again for that reason.I don't know how much cross-subsidy there is across business units within WotC.
If I was managing a firm, and Division A was successful while Division B had failed, I would be hesitant to allow Division A to cross-subsidise Division B on the strength of a promise that Division B will get it right next time! But that's at best a very abstract description of the situation at WotC.
Really, different brands supporting each other happens a lot. Any time they make a new game or product or start a new product line they’re subsidizing it.
4e struggled at the end. That’s why they rebooted the line to Essentials. Which didn't bring back lost fans, and just lost existing fans. Then they cancelled several books. The D&D division likely didn’t have a huge surplus of cash after 2011.
And then the playtest began and that ran for two years. There’s no way the sales they had were supporting the brand. They had to be drawing from Magic’s profits.
It’s a gamble. The CEO would look at what D&D could be and let them make a new game hoping the payout after would recoup the losses. That’s good business.