I didn't mean to imply that EA is equal to Disney, just that this kind of thing has precedent.
Insofar as working with a licenses property can be done, yes. But I would imagine working with something as big as Disney to be a rather different beast.
And I wouldn't say that allowing promotion of an already licensed game is releasing creative control.
But it isn't just "promotion". He's not making a scripted advertisement. He's doing a largely unscripted demonstration - with all the snark and goof-ups that may entail. For it to be useful for the show, the parent has to be kind of "hands off" about what gets said and done, and I wouldn't expect them to be so about Star Wars right now. Maybe after the new movies have shown to be hits, sure. But I would expect now to be a bit more delicate, PR-wise.