Some suggestions:
THINGS NOT TO DO TO RUN A SUCCESSFUL GAME STORE
1. DO not hire crappy,just wanna play games, blare my Slipknot music, low IQ'd people. If I walk into a store and the guy is to busy talking to another employee about Brittney Spears or some crap, And I am just standing there to be helped. Fire those people. Have some friends come in secretly and have them rate your employees.
2. For all that is holy. Don't play games during company time. And then get pissed when I ask for help cause I interrupted your Warhammer game.
3. Clean up your shop. I am not a big minis fan, but do we have to have 50 square miles of Mini terrains blocking the way to the bathrooms, chairs, fire exits, etc??? Also Take down the TNA posters. It may be cool for the teen boys, but isnt family friendly.
4. Get rid of the Yu-GI_OH crowd. Teens have nowhere to hang out in this day and age, but unfortunately they dont pay. They just want a place to hang. They curse, are loud and are bad for business. I find alot of stores who need revenue start running tournaments for certain games and the rowdy bunch just takes over. I may be a old fuddy dud (36) but when a store I liked put in a Dance Dance revolution game and had it on during MTG tournies..... YEAH,I aint coming back. Family gamers will be more loyal, spend more money and easier to deal with. Have a tournament once and awhile.
5. Sell some stuff so I can walk around in the store. Why do you still have that Spawn Resin figure from 1998 still sitting on a shelf that could be holding new product? You are a business to sell things, not collect stuff. If it doesnt sell there, there is always ebay. Gotta keep the merchandise flowing (If I see one more place with MTG: Homelands packs on the shelf I am gonna scream)
6. Provide perks for your LOYAL customers. See a guy come in more than once a month? Offer him a discount card. Offer extras. whatever. Like they say, "A happy customer will tell 3 of his friends about you. A unhappy one will tell 10"
7. Actually talk to each customer. From the guy "just looking" To the person who just buys a book once and awhile. TALK TO THEM. Talk up the store. Tell them about events. Tell them about products. Listen to what they are into.You have to actually sell things to make money! And you won't know what to sell if you dont ask your customers. Dont just slap some product on a shelf and hope it gets bought.
8. Be a gentleman to woman. Pretty. Ugly. Whatever. I believe the success to a game store is getting the ladies involved. But if a cute girl comes in and just wants to look at some books dont HIT ON HER! DON"T OOGLE HER! And don't let anyone else in the store do that. These women have brothers, husbands, kids, boyfriends other girlfriends that will listen to them. They are a huge avenue into bringing more business in. Most women learn about gaming from guys. Be respectful.
9. Your gonna have to discount stuff close to online. If your distributor is giving you a bad deal. Drop em. you may have to lower your profit, but you can make it up elsewhere. This is what Amazon does. Heck buy a bunch off Amazon. Heck the makers do this to you guys. They sell a ton to AMAZON at way cheap prices and make up the losses inflating the price to Stores like you. You have to manage your inventory way better. How many Rifts books do you REALLY need? you can always order more. Alot of Distributors take advantage of retailers. WHY? Cause they need to make money off of YOU the Retailer. They dont care about the store. You have to be more aggresive these days.
Hope that gives you some insight from a person who has gone to over a hundred game stores in my life. Out of all of them I still go to one. And they are still in business today. (over 15 years).