My hope is that Marvel alters it's formula now; the movies are starting to feel very formulaic to me. I started noticing it during that final battle in IM3, and by GotG I was really noticing it.
For me, Marvel's had about a 50% hit rate with the combined universe slate - Cap1, Thor1, IM 2 & 3, the first Hulk were all misses for me. IM1, Cap2, Thor2, Avengers, were all hits. GotG would have been a hit in isolation, but I'd reached peak formula by that point.
The two latest Spidey flicks were both misses, as were the two F4 flicks. Wolverine bores me senseless now, but there's most recent X Men movies were excellent.
So 50/50ish in all. I can live with that, but they do see to change things up a bit to retain my enthusiasm.
I kinda liked the mystery of what they would do next, the after credits hints, the speculation, the slow reveals, etc. I'm
Not sure I like this big public fanfare announcement event approach. Takes some of the fun out of it. Plus we know exactly who's going to be sticking around for the next 10 years or so.