MechaTarrasque
Hero
Sword and sorcery fantasy often champions unconventional moralities, but they are moralities none the less. REH's Conan stories are about the hypocrisy of civilization (it would be hard to be more blatant about it than Red Nails). How often does Conan have to deal with a socially respectable dirtbag whose word is worth less than that of mangiest cut purse?
Urban fantasy, the romantic triangle cluttered descendant of sword and sorcery, almost always pushes the morality of "to thyself be true, the heck with what society says" which is attractive to teenagers.
Even pro wrestling manages to slip (an admittedly dubious) morality into most of the matches or characters. Look at the last Wrestlemania, thee of the biggest matches were straight up morality tales: Don't stab your best friend in the back (Edge vs. Randy Orton), If you steal an other guy's dream girl, don't rub it in his face (Otis vs. Dolph Ziggler), and Don't bad mouth somebody's wife or he will toss you off a building and throw you into a shallow grave (Undertaker vs. AJ Styles).
Urban fantasy, the romantic triangle cluttered descendant of sword and sorcery, almost always pushes the morality of "to thyself be true, the heck with what society says" which is attractive to teenagers.
Even pro wrestling manages to slip (an admittedly dubious) morality into most of the matches or characters. Look at the last Wrestlemania, thee of the biggest matches were straight up morality tales: Don't stab your best friend in the back (Edge vs. Randy Orton), If you steal an other guy's dream girl, don't rub it in his face (Otis vs. Dolph Ziggler), and Don't bad mouth somebody's wife or he will toss you off a building and throw you into a shallow grave (Undertaker vs. AJ Styles).