Wizards of the Coast Says That China Tariffs Will Have Minimal Impact on D&D

heroes of borderlands 1.jpg


Official Dungeons & Dragons products should largely be unaffected by the ongoing US/China trade war. During today's Hasbro earnings call, Hasbro CEO Chris Cocks said that the only Wizards of the Coast products manufactured and shipped from China are the D&D boxed sets. While this means that the upcoming Heroes of the Borderland Starter Set could have a higher price than usual (Wizards has made no price announcement as of yet), it does confirm that Dungeons & Dragons will largely be unimpacted by the ongoing trade war between the US and China.

Due to the large print runs, Wizards usually taps domestic or continental printers for its various D&D products. English language D&D books (at least the ones on my shelf) all have "Printed in the USA" in the credits page.

The wider board game publishing industry has been hit hard by the ongoing US/China tariff war, with products manufactured in China receiving a 145% tariff upon entry into the United States. Several publishers with RPG products, including CMON, have announced layoffs and changes to manufacturing plans as a result of the tariffs.
 

log in or register to remove this ad

Christian Hoffer

Christian Hoffer

If they've licensed them to other companies, I don't think they can speak for the impact to those companies. They can only speak to what they create and distribute themselves.
I was asking this board where they are made, I guess I wasn't clear. I have no idea why people think I thought WotC would discuss that?
 

log in or register to remove this ad

Which is so weird to me, seeing as how I live in Oregon, where one of our top products is lumber...
Lumber is a major industry down here in Arkansas as well and we even have a few paper mills. I'm not sure if it's the right wood for the type of paper that goes into books though. This does illustrate just how underappreciated the complexity of supply chains really are by most of us.
 


It's the smaller publishers I worry about. Which in the TTRPG space, is everybody other than WotC/Hasbro. Hasbro might be okay, but this is bad for the industry. Companies are going to go under, stores might close, folks are going to lose jobs. It's already happening.
To clarify, Dungeons and Dragons products are probably okay.

Hasbro is screwed if this continues. They're a toy company, and most of their product is injected molded plastic, which almost all comes from China and can't be done in the US any time soon.

Hasbro was already struggling, prior to their most recent report, anyway. So if this situation is prolonged, its viability comes into question. Which then raises a lot of questions about the future of WotC.
 
Last edited:

To clarify, Dungeons and Dragons products are probably okay.

Hasbro is screwed if this continues. They're a toy company, and most of their product is injected molded plastic, which almost all comes from China and can't be done in the US any time soon.

Hasbro was already struggling, prior to their most recent report, anyway. So if this situation is prolonged, its viability comes into question. Which then raises a lot of questions about the future of WotC.
They talk about this.

On tariffs, we acknowledge the challenge posed by the current global trade environment. While no company is insulated, Hasbro is well-positioned. Our U.S. Games business benefits from largely digital or domestic sourcing, maintaining low COGS and healthy margins. We make many of our board games just up the road in East Longmeadow, MA, not far away from where Milton Bradley printed his first board games in the 1860s.
Wizards has low tariff exposure with sub-$10M in expected duty for the year. Most of our domestic supply is produced in North Carolina and Texas, with the balance from Kyoto, Japan. Our Licensing business is primarily digital or minimum guarantee-based, with manageable partner exposure.
While our Toys segment faces higher exposure, we’re responding proactively. Our asset-light sourcing model means we can rapidly shift production to help mitigate tariff impacts.

tl;dr - the stock wouldn't be up 10+% if tariffs were a problem.
But also, they're joining an industry-wide call for 0% tariffs globally on toys and games
 


Did Chris actually say, “D&D is unlikely to be significantly impacted by the tariffs,” or did he say, “the only D&D products produced outside the US are boxed sets?”

I’m guessing the latter because I find it hard to believe the former. Paper costs are certain to rise due to the tariffs, perhaps significantly. There is also going to be a lot more demand for US-based printing, which is likely to drive up printing costs as well. I think it’s too early to say whether WotC could absorb these increased costs; there is just too much uncertainty. Under the current tariff regime, there is real chance the new intro set is simply non-viable.
 

Did Chris actually say, “D&D is unlikely to be significantly impacted by the tariffs,” or did he say, “the only D&D products produced outside the US are boxed sets?”

I’m guessing the latter because I find it hard to believe the former. Paper costs are certain to rise due to the tariffs, perhaps significantly. There is also going to be a lot more demand for US-based printing, which is likely to drive up printing costs as well. I think it’s too early to say whether WotC could absorb these increased costs; there is just too much uncertainty. Under the current tariff regime, there is real chance the new intro set is simply non-viable.
"Wizards has low tariff exposure with sub-$10M in expected duty for the year."
 


Sure D&D is going to be all right in the US, until printers are raising prices. Even IF the printers they use use US paper, US inkt, and US machines and everything downstream is also US made, there will be way more demand and not enough supply. That means prices go up. And as not everything a printer uses is US made, that means prices go up even further. Heck, it wouldn't surprise me at all if suddenly there are no D&D products printed in the US at all, when larger companies with more pull then WotC D&D bump them off the schedule...

CEO's are going to spin, that's what they're paid for.
 

Related Articles

Remove ads

Remove ads

Top