Expeditious Retreat's new massive "Win the Ennies" ad campaign image blitz

jgbrowning

Hero

• Jul 2, 2003

• #1

We at Expeditious Retreat Press, being of sound mind and very happy souls, have decided to launch our first massive marketing campaign for A Magical Medieval Society: Western Europe.

Realising the expenses this would entail, we've decided to do a little test marketing here on this thread to gather opinions before sending our ads out to The New Yorker, Time, and The Washington Post.

We gladly welcome feedback and will listen closely to your opinions.

Thanks in advance,

Joseph "Marketing Guru" Browning
Expeditious Retreat Press

att: images to follow

 

log in or register to remove this ad

jgbrowning

Hero

• Jul 2, 2003

• #2

This image is the "flagship" ad for our campaign. Everyone should recall this when voting occurs. Notice the elegant art, and fine calligraphy. We've spared no expense.

 

Attachments

• 
  eatmorchicken.jpg

  26.9 KB · Views: 254

jgbrowning

Hero

• Jul 2, 2003

• #3

Realizing our book concerns itself with history, we thought an "historic figure" would serve as a good spokesma.... spokesperson.

 

Attachments

• 
  rosie.jpg

  19.7 KB · Views: 251

jgbrowning

Hero

• Jul 2, 2003

• #4

For the politically aware, we decided to appeal to a younger audience and motivate our potential voters.

 

Attachments

• 
  rockthevote.jpg

  18 KB · Views: 236

jgbrowning

Hero

• Jul 2, 2003

• #5

Not wanting to appear as a corporate megalithic heartless giant that we are, we've dedicated some of our budget to "public service announcements."

 

Attachments

• 
  crash test dummies.jpg

  39.4 KB · Views: 234

jgbrowning

Hero

• Jul 2, 2003

• #6

And rounding out our blitz with another public figure, this time cleverly tying in with the "environmentally sensitive" voter.

 

Attachments

• 
  smokey bear is a fan of mmswe.jpg

  33.8 KB · Views: 235

J

jmucchiello

Hero

• Jul 3, 2003

• #7

Yeah, Joe, it looks, um, great. Good, er, luck with .... with it.

 

Kid Charlemagne

I am the Very Model of a Modern Moderator

• Jul 3, 2003

• #8

Hey, if it works for Miramax...

 

jgbrowning

Hero

• Jul 3, 2003

• #9

jmucchiello said:

Yeah, Joe, it looks, um, great. Good, er, luck with .... with it.

Click to expand...

Thanks for the encouragement! I bet the people at The New Yorker are just going to eat this up. Man, its beautiful..... beautiful


joe b.

 

Mindcrime

First Post

• Jul 3, 2003

• #10

I was gonna do some ads too, cuz face it, you guys are some seriously stiff competition. As the underdog, I thought I should get a real pro to do my ad campaign -- you know, spare no expense.

However, Anthony Valterra's company didn't quite do the job I had in mind:

Last time I hire him

Chris

 

Last edited: Jul 3, 2003