WotC President of D&D consumes own "product"


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So, you figure Gen-young people won't find it silly, and are supposed to get some deep meaning out of a guy eating a burger with dice on it?

What makes you think it is supposed to be anything other than silly, to anyone?
It was probably meant to be silly in an entertaining way rather than in a cringeworthy way. So add 1 to the tally of WotC fails!
 



Also, the McDonald's burger the CEO was trying to consume is huge. I think most people would look weird trying to unhinge their jaws and get it down their gullet.
Not sure if serious, but the Big Arch is a pretty normal-sized burger, at least by Ameriksland standards. Part of what was so absurd about the original video was him pretending to be intimidated by the size of this perfectly normal burger, saying “I don’t even know how to attack this” as he holds it very comfortably in his normal-person-sized hands. And then he steels himself, even calling it a “moment of truth” before taking such a comically small bite it looks like he’s trying to put as little of it into his body as possible. In his defense I’m sure it’s terribly unhealthy, but it just emphasizes the artifice of the situation when he’s making a big show of how he’s going to prove he actually eats the food he gets rich selling while being visibly terrified of it.

Like, to be clear, the McDonalds’ video is funny as hell. But all these other companies trying to ride the social media wave by… mostly just doing a better job at faking enjoying their own products… it just kills the fun.
 

Like, to be clear, the McDonalds’ video is funny as hell. But all these other companies trying to ride the social media wave by… mostly just doing a better job at faking enjoying their own products… it just kills the fun.

I have a slightly different problem with it. I think it has people thinking all wrong about CEOs. The bigger the company, the more I actually expect them to look terrible on social media.

For companies like McDonald's, the CEO could be a vegan for all that it matters to his real job. His skill set is going to be about understanding management, strategy, real estate, taxes, logistics, and health care more than it's about making burgers. Hiring a CEO to look good on a viral video instead of those things would be a recipe for disaster. That's how you get a sleazy narcissist instead of a skilled manger in the top ranks.

Obvious, this is when talking about big business. The mega corps and all that. Startups, small business, and the like a different story.
 



I kinda hate that this is a trend. It’s funny for consumers to dunk on corpos for obviously not actually liking the product they’re trying to sell. That is not an invitation for other corpos to pretend to dunk on each other. It’s so saturated in “hello fellow kids” energy it actually makes them look more pathetic than the original video they’re trying to capitalize on mocking.

I kinda hate that corpos think they need to pretend to enjoy the product they are trying to sell. Very few mass-appeal products are passion products that fit exactly what the head of the company wants. McDonalds is a huge corporation with a long legacy. Even if I refuse to eat there (my joke with my wife if we have to eat lunch on the road is that I want food not McDonalds), I do not care if the president likes the food. It just doesn't matter.

The original commercial kinda deserved mocking and should never been released.
 

I have a slightly different problem with it. I think it has people thinking all wrong about CEOs. The bigger the company, the more I actually expect them to look terrible on social media.

For companies like McDonald's, the CEO could be a vegan for all that it matters to his real job. His skill set is going to be about understanding management, strategy, real estate, taxes, logistics, and health care more than it's about making burgers. Hiring a CEO to look good on a viral video instead of those things would be a recipe for disaster.
Well, yeah. It was a bizarre choice to have him do it. The only reason to have someone in a position like that do such an ad would be to make the company look “relatable.” And they did exactly the opposite, which is hilarious.
 

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