Hasbro CEO Reiterates That AI Isn't Used to Make D&D Because of the Game's Audience and Creators

Cocks has spoken about AI extensively in recent months.
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While Hasbro CEO Chris Cocks is a big fan of AI, he reiterated in a recent interview that the technology is not used to make Dungeons & Dragons and Magic: The Gathering. Recently, Cocks sat down with the Verge to discuss Hasbro's business and in particular how the company uses AI. While Cocks gave several examples of how AI is integrated within the company (it has a Peppa Pig AI provide feedback on Peppa Pig toys, for instance), he stated that not every facet of the company currently uses AI. "From a creative context, I think you have to think about it very carefully," Cocks said. "There are some brands that the audience, the creators, just don’t want it, so we don’t even have it in our pipelines for our video games or for Magic: The Gathering, or D&D. For things like toys where we’re basing it on existing IP, or like a long legacy of ideas, we are able to use it and use it pretty effectively."

The Dungeons & Dragons brand has strongly come out against AI, specifically when it comes to creative work. The brand currently bans the use of AI-generated artwork in its games and has repeatedly talked about how the game is made for people by people. However, Cocks has talked about his personal use of AI in his home D&D games and has strongly suggested integrating that technology into Dungeons & Dragons somehow.

Cocks previously bragged about how AI has been integrated into Hasbro's workflow, and the Verge interview talks about how AI has supplemented the business, mentioning that AI has been used to ideate toy ideas and simulate focus groups and play test labs. While Cocks sees AI as a way to "level up" the work of creatives as opposed to replacing them, he also admits that he's been wrong about technology disrupting the toy business before, specifically mentioning NFTs as an area that he got wrong in the past.

The interview also briefly mentioned the upcoming video game Dungeons & Dragons: Warlock, with Cocks noting that that game will be released in the "later part" of 2027.
 

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Christian Hoffer

Christian Hoffer

New Scientist has a great article about AI rapidly being able to replace mathematicians and if that's a good a thing. Basically doing the work of proofs has a lot side benefits and what would it mean if AI does all the heavy lifting?
That sounds like a terrible thing, because a lot of major breakthroughs in the sciences have been results of developing new mathematics. If use of computers that only report information contained within their training data replace the process of mathematics, how are new mathematics ever going to be developed? And without that, the sciences become significantly stunted.
 

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This tracks with my experience (from the study):



The fundamental issue is that AI can now do a whole lot of tasks better* than most humans (*depending on your definition of "better"). Certainly more efficiently (though many AI costs are currently hidden), particularly when it comes to tasks that do not require or even outright reject creativity (a whole lot of office work falls into this category). But even when it comes to work that traditionally took significant academic specialization, if all you are looking for is passable quality, which, let's face it, is already incentivized for economic reasons, then AI just makes more sense.
Thanks for your insight!
So why am I teaching students to write an essay? I want to say because my job is to help grow brains, not teach particular content. But then I start to sound a lot like the guy insisting that every kid should still study Latin. Because we have no idea where this is going, and it is happening so fast, educators are really flailing around right now.
Well, I certainly appreciate that you’re still teaching them that skill. Whatever anyone may think of AI itself, I think you’re very much correct that it’s too soon to know if that will continue to be a necessary skill in the future. And better to have the skill and not need it than to need it and not have it.
 

As the parent of two kids who graduated during this whole era of COVID and the rise of AI, this whole post resonates for me. It’s particularly painful when you know a kid did the work on their own, and yet are being called out because someone independently says their writing “voice” flags as AI and then they have to somehow how defend their work.
I don’t know if semicolons and em dashes are still considered indicators of likely AI writing, but I know they were at one point and that frustrated the heck out of me as someone who uses both punctuation marks a lot and has no intention of changing that. And I’m not even writing in an academic context any more, I can only imagine that must be so much worse for people in schools right now.
 

I don’t know if semicolons and em dashes are still considered indicators of likely AI writing, but I know they were at one point and that frustrated the heck out of me as someone who uses both punctuation marks a lot and has no intention of changing that. And I’m not even writing in an academic context any more, I can only imagine that must be so much worse for people in schools right now.
I’ve had this happen to me - someone asked me if I had used ChatGPT on a document because of the emdashes. Microsoft Word has for a long time autocorrected dashes to emdashes!
 

SO they use it in toys because there is no one vocal about it. Sculptors used to be the ones that developed the toy ideas. Beware. Soon the community is going to relax on AI, there are already signs of it, and AI will be incorporated fully into D&D. Especially with the younger crowd growing with AI in their schooling. I haven't been to an education conference yet where they don't show you how to use AI in the classroom. These kids are not going to have the abhorrence Gen Z does for AI. I'm not that worried about AI in D&D, myself I can take it or leave it, but I speculate the bulwark against AI is going to lose.

Its already being accepted on a large scale.
I keep this fantasy where, after more and more studies come forward, people start suing colleges and schools for subjecting them to AI and making them dumber. And then we all are left alone by the AI peddlers.
 

I keep this fantasy where, after more and more studies come forward, people start suing colleges and schools for subjecting them to AI and making them dumber. And then we all are left alone by the AI peddlers.

I mean once I start seeing lawsuits successfully put against all the social media companies for the damage done over the last 15 or so years, maybe I'll have faith that such a path could be followed against the AI billionaires.
 


I mean once I start seeing lawsuits successfully put against all the social media companies for the damage done over the last 15 or so years, maybe I'll have faith that such a path could be followed against the AI billionaires.
It's getting closer, since they're not trying to do so on Section 230 content grounds, but about creating an intentionally addictive product for young people.

Given that countries around the world are moving to ban social media for anyone under 16, I think it's certainly possible that social media is on the way out.
 


I mean once I start seeing lawsuits successfully put against all the social media companies for the damage done over the last 15 or so years, maybe I'll have faith that such a path could be followed against the AI billionaires.
That's the beauty of it. The lawsuit targets wouldn't be huge companies with cash to burn. It would be underfunded school districts and no-name colleges.
 

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