Yeah, TSR really dropped the ball on the Japanese D&D market. Lodoss was huge, and that's what led to Sword World becoming "their" D&D. It also created some interesting things, like, if you've ever watched a fantasy anime and wondered why kobolds are dog people, when everyone knows they are reptilian humanoids with ties to dragons?
Back in 1e, kobolds were reptilian, with scales and laying eggs, but they were described as having doglike qualities as well, and for many gamers, because these were stressed more, we just thought of them as dog-men (the 2e Monstrous Compendium art giving us Pug Kobolds certainly didn't help! Yip yip!).
But there was a clear association with kobolds being used as minions to dragons even then. The Dungeon magazine adventure "Into the Fire", the Dragon Mountain boxed set, and so on. And so by 3e, they shifted to be "more dragon, less dog".
However, in Japan, the opposite occurred. Kobolds became more doglike over time, and shed their reptilian features entirely. Which I find fascinating.