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Message: <blockquote data-quote="Glade Riven" data-source="post: 8920752" data-attributes="member: 86468">Avatar 2: $2B and counting - The only real hit they've had because never bet against James Cameron. Also he's still working under an older 21st Century Fox contract and has more independence than other Disney-owned production teams.Doc Strange 2: $955MM - Made money, barely due to marketing costsBlack Panther 2: $840MM - Broke even due to marketing costs.Thor 4: $770MM - Maybe broke even due to marketing costs.Spider-Man: No Way Home: $1.9MM - very successful but had to split with Sony.Doctor Strange 2, Black Panther 2, and Thor 4 were all expected by Disney to break a billion and none of them have. And they hit the numbers they did thanks to higher ticket prices, not more people going to the theater (except Spiderman and Avatar 2). Also anything that goes up on streaming in a shorter time period means Disney gets a smaller cut from the theatrical release.Turning Red: $20 Million on a budget of $175 million - lost money. Might get an oscar.Lightyear:  $226.4 Million on a budget of $200 million - lost money. Remember, Disney doesn't get the full theatrical box office.Strange World: $73.2 Million on a budget of $135 to 180 million - lost money. Marketing budget was raided to push Black Panther 2.I've, uh, been watching too much Valliant Renegade on Youtube.Where Hasbro has been hurt is that the only one of those movies that sold toys was Spiderman: No Way Home. Add on that the pandemic rescheduling of movies often meant retailers had put entire toy lines on CLEARANCE by the time the movie came out. Black Panther 2 merch hasn't sold worth a crap. Disney also insists on including characters that don't sell for noble but not profitable reasons because the big sellers are Spiderman, Iron Man, and Captain America. And the only Star Wars merch that sells is either Classic Trilogy or The Mandalorian. The rest of Disney Star Wars doesn't sell. These are very, very expensive contracts.This is why Hasbro is pivoting towards brands they own, starting with D&D and Transformers this year. They really need these movies to succeed to sell toys.</blockquote>

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