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Message: <blockquote data-quote="GreyLord" data-source="post: 9785067" data-attributes="member: 4348">Maybe, I don't know.  I have no idea why they would be pushing that D&D anniversary is a failure.  Financially, it was obvious it would boost sales in the short term.Maybe they are looking at it more in the 4e way?4e sold faster than D&D 3e or 3.5 at first, and some would say it was the fastests selling edition for corebook sales ever in it's first few months.  In addition, it's internet offering (I think it was estimated) was making a pretty decent chunk of change (80K subscribers I think at it's high point, at ~$10 a pop was 800K a month...and almost 10 Mil a year...but that's nothing when you have a bottom line of needing to make 50 Million or more in order to just be considered minimally successful, and 100 million to be considered good enough to be supported). As time spread out, sales for 4e fell, and the profit from the online (character creator, etc) also fell somewhat to the point that they started looking at the next step to take.  It still made money overall, but not as much as some would have preferred.  It was not as popular as 3.X at it's height, and definitely not as popular as 5e is.I think many consider that a failure today, so...maybe that's how they are looking at it???</blockquote>