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Message: <blockquote data-quote="billd91" data-source="post: 5026189" data-attributes="member: 3400">It might be nice, but even the big soda giants don't do that too much. Notice that New Coke really is pretty much gone. Coca Cola also has to be careful about introducing new varieties. They run the risk of splitting their own market into segments and undermining their flagship products. Sure, the corporation still may benefit to some extent, but they lose the status of having the single biggest product in the market. And that's with a consumable, static product. This problem gets worse if the product is durable or something that requires ongoing R&D like an RPG.It may seem like all win if WotC sells old, out of print products. And in some formats, like PDFs, it may be. But they want the current products to be generating enough revenue to sustain development of that line. And making the old products too attractive may undermine sales of the new line. That should pretty much preclude quality reprints and collectors editions that would compete with the new product directly. So I can understand the impulse a company has to not split their market too much or sell products that are not compatible with or compete directly with their current product line. I don't agree with it in all situations. But I do understand it.</blockquote>