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Message: <blockquote data-quote="haakon1" data-source="post: 5027122" data-attributes="member: 25619">It absolutely was, and is well remembered in the popular culture for being precisely that -- that's why the MSNBC article about idiotic business decisions was entitled "New Coke and other marketing fiascoes"."New Coke" = boneheaded business decision that becomes a public relations disaster just as surely as "Benedict Arnold" or "Quisling" = traitor.  What makes you think this?  How could whining by a vocal minority reverse Coke's biggest strategic move in decades in less than 3 months?  Would you care to explain how that could happen?Isn't more plausible that Coke made a business decision to flip their strategy because they saw in their business results that the new product was a spectacular flop, as popular history remembers it?There was a period when New Coke was still being forced upon us, after Classic Coke returned.  I remember wanting a Coke in restaurants and asking "you have Classic Coke, right"?  Oftentimes the answer was an apologetic "no" -- at that time, I think fountains machines didn't have room for both, and the Coca-Cola Company was still pushing New Coke as the default.   I'm sure the supply chain took a while to untangle.</blockquote>