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Message: <blockquote data-quote="Sholari" data-source="post: 2551079" data-attributes="member: 6059">The five failures of WOTC...1) Failure to adequately support DMs with tools and time-saving material with an edition that is quite a bit more difficult to administer.  When you neglect your DMs eventually you will have less people running the game.  Declining DM base will lead to an eventual decline in player base.  My recommendation is to provide a better infrastructure through a lower cost channel, but make sure it is quality material.  The WOTC website just doesn't cut it.2) Failure to make the system accessible to next generation of players and actively recruit new players into the game.  Eventually new forms of enterainment such as computer games and online games will continue to eat away at the D&D market.  The new D&D Basic Set has not been very successful in bringing new players into the business.3) Failure be leader in supporting group formation, retail channels, and other RPG community infrastructure.  Facilitating game formation and purchase decision making will also hinder the market, especially new gamers entering the market.4) Failure to translate the intellectucal capital of table top games to the computer medium.  The decision to move from Black Isle Studios to Infogrames was a really bad one.  Black Isle understood gaming and how to successfully design a roleplaying game for the computer.  A lot of the stuff that Infogrames has been in charge of is really subpar.5) Failure to understand relationship marketing and how it could be effectively used as a tool for bringing new gamers into the business.  The lifetime value of the average gamer is enormous and yet the opportunity to leverage relationship marketing at a tool has been largely ignored.</blockquote>

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