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General Tabletop Discussion
D&D Older Editions, OSR, & D&D Variants
4E Marketing Campaign?
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<blockquote data-quote="morgul97" data-source="post: 4131176" data-attributes="member: 45450"><p>I think WOTC should focus at least part of their marketing approach on attracting a wider audiene to RPG's in general. I realize it is going to be a very controversial statement, but I don't see any reason why it wouldn't be in WOTC's and the hobby in general's best interst long term to take tabletop RPGing out of its niche market place and move it into the "mainstream." Clearly online / computer gaming (including RPGs) has been a huge growth industry and has gained wide acceptance in our larger culture. I don't see any reason why moving tabletop gaming forward in that same way wouldn't be a huge win for the industry. The most popular movies and books in the past 10 years have been fantasy settings (LOTR and Harry Potter). Why not capture some of this market and bring them in.</p><p></p><p>As an aside, we spend massive amounts resources in our society on spectator sports, which aside from fostering civic / school pride has very little positive impact on the spectators. Yet, we spend very little (in comparison) on actual athletic participation, which would hands down have a much greater positive impact on the participants in terms of health benefits, etc. I'm certain that everyone on this site could cite a dozen ways that RPGing has benefited them in their lives and a strong case could be made that encouraging kids to take up RPGing would be a very good thing for them. Gamers tend to be better students, have better problem solving skills, are better readers, etc. A greater participation in RPG's would be a great thing for kids and for our society and is something the industry should work hard to promote. WOTC's site does have a section that talks about the benefits of gaming, so they are already thinking in this direction.</p></blockquote><p></p>
[QUOTE="morgul97, post: 4131176, member: 45450"] I think WOTC should focus at least part of their marketing approach on attracting a wider audiene to RPG's in general. I realize it is going to be a very controversial statement, but I don't see any reason why it wouldn't be in WOTC's and the hobby in general's best interst long term to take tabletop RPGing out of its niche market place and move it into the "mainstream." Clearly online / computer gaming (including RPGs) has been a huge growth industry and has gained wide acceptance in our larger culture. I don't see any reason why moving tabletop gaming forward in that same way wouldn't be a huge win for the industry. The most popular movies and books in the past 10 years have been fantasy settings (LOTR and Harry Potter). Why not capture some of this market and bring them in. As an aside, we spend massive amounts resources in our society on spectator sports, which aside from fostering civic / school pride has very little positive impact on the spectators. Yet, we spend very little (in comparison) on actual athletic participation, which would hands down have a much greater positive impact on the participants in terms of health benefits, etc. I'm certain that everyone on this site could cite a dozen ways that RPGing has benefited them in their lives and a strong case could be made that encouraging kids to take up RPGing would be a very good thing for them. Gamers tend to be better students, have better problem solving skills, are better readers, etc. A greater participation in RPG's would be a great thing for kids and for our society and is something the industry should work hard to promote. WOTC's site does have a section that talks about the benefits of gaming, so they are already thinking in this direction. [/QUOTE]
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4E Marketing Campaign?
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