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<blockquote data-quote="Incenjucar" data-source="post: 4007104" data-attributes="member: 6182">Generation Y though I may be, it occurs to me that the Baby Boomer generation which is steadily retiring now and in the near future, has more to offer the economy than a massive medical and retirement home boom.&nbsp; This is an extremely large population of individuals who will have a LOT of time to kill, have a massive piece of the economy in their wallets, and who are, overall, a perfect target audience for social media.While it may be a, er, shorter-term audience, the BB retirees easily have two editions in them, on average, and many will see D&amp;D's 60th and even 70th anniversery, thanks to advances in medicine.They are also likely to share their hobby with their kids and grandkids, if not use the chance to have some inter-generational adventures.&nbsp; Miniatures could be just as much a draw.The thing is, most of the modern marketing is targeted to younger audiences.&nbsp; Generation Y and younger.&nbsp; Pre-3E was actually better about this, with plenty of older-looking characters amongst the chainmail bikini brigade.&nbsp; WotC is likely to stick to its usual audiences, at least until Hasbro notices how many toys in Japan are sold to seniors for their own use.Still, this leaves a possible niche for 3rd party products.&nbsp; Personally, I'm generation Y, and I come from your standard conservative &quot;Devil books!&quot; family, so I'm not going to be able to talk them into it, but there's still plenty of more liberally-minded retiring baby boomers out there.So.&nbsp; I dunno.&nbsp; What are the possibilities of 4E, with its less-tedious playstyle and more-coordinated production, being sold not only to the latest generations, but the older ones as well?&nbsp; How could products be designed to appeal to the kids of the 50s?</blockquote>

[QUOTE="Incenjucar, post: 4007104, member: 6182"] Generation Y though I may be, it occurs to me that the Baby Boomer generation which is steadily retiring now and in the near future, has more to offer the economy than a massive medical and retirement home boom. This is an extremely large population of individuals who will have a LOT of time to kill, have a massive piece of the economy in their wallets, and who are, overall, a perfect target audience for social media. While it may be a, er, shorter-term audience, the BB retirees easily have [B]two[/B] editions in them, on average, and many will see D&D's 60th and even 70th anniversery, thanks to advances in medicine. They are also likely to share their hobby with their kids and grandkids, if not use the chance to have some inter-generational adventures. Miniatures could be just as much a draw. The thing is, most of the modern marketing is targeted to younger audiences. Generation Y and younger. Pre-3E was actually better about this, with plenty of older-looking characters amongst the chainmail bikini brigade. WotC is likely to stick to its usual audiences, at least until Hasbro notices how many toys in Japan are sold to seniors for their own use. Still, this leaves a possible niche for 3rd party products. Personally, I'm generation Y, and I come from your standard conservative "Devil books!" family, so I'm not going to be able to talk them into it, but there's still plenty of more liberally-minded retiring baby boomers out there. So. I dunno. What are the possibilities of 4E, with its less-tedious playstyle and more-coordinated production, being sold not only to the latest generations, but the older ones as well? How could products be designed to appeal to the kids of the 50s? [/QUOTE]

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