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Message: <blockquote data-quote="Maggan" data-source="post: 3898205" data-attributes="member: 6616">Lowering prices on roleplaying books is never the easy fix to reach significantly more customers.I think I remember reading Ryan Dancey claiming that if he'd do the launch again, he wouldn't drop the prices. The effect on sales numbers wasn't dramatically different from what they experienced when they raised the prices, so basically what they did with the 20 dollar price was leave money on the table, without gaining significantly higher numbers of customers.Or in other words, of those that bought at 20, a majority would have bought at 30. And I do think WotC learned from that experiment, but that we aren't liking what they learned and the consequences of the lesson./M</blockquote>