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Message: <blockquote data-quote="nexgen" data-source="post: 3910546" data-attributes="member: 33725">Converting the existing stock and switching completely to 4e seems to be the most intuitive approach. The problem with converting the material is wasting time in a line of diminishing returns (this all depends on the type of product - a race book conversion would be more sensible than a full module conversion). How many "new" players will come on board anyway? Most of your 4e customers will be repeat business that either have the old stuff and are loyal enough to buy the new. This is assuming that a sea of 3rd party pubs don't do a bit of accounting and realize they'd make more money in freelancing - then it's a completely different landscape.Perhaps a good alternative is to provide a simple .pdf on the site with a bare-bones conversion of the most popular material.Of course, we haven't a clue when, or if, this infamous 4e SRD will drop.</blockquote>