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<blockquote data-quote="Leftahead" data-source="post: 4263548" data-attributes="member: 67498">Amazon began operation in 1995, so while it may not have been as ubiquitous as it is these days (it accounts for a little over 10% of total print book sales last I heard), it was certainly there and operational.4E is only 5 bucks a book more than 3.5, so given inflation, the cost of purchasing the game has gone DOWN since the last edition/revision in terms of real dollars.I don't imagine that low-cost online retailers have done much to drive sales of these books simple by their existence; predatory pricing has always been with us in one form or another... if you didn't have Net access in 2000 when 3.5 came out, you just bought it from a local basement discounter at comparable savings. The online discounters have supplanted the local price wars, certainly, but it's not like Amazon is creating sales out of whole cloth from people who weren't otherwise interested in D&amp;D simply because the books are cheap enough.The orders for 4E are so robust because WoTC has done a very savvy marketing job, building anticipation for the game and tapping the current cultural interest in 'nerd chic'. Good for them (and game stores, too!).-Jim C.</blockquote>

[QUOTE="Leftahead, post: 4263548, member: 67498"] Amazon began operation in 1995, so while it may not have been as ubiquitous as it is these days (it accounts for a little over 10% of total print book sales last I heard), it was certainly there and operational. 4E is only 5 bucks a book more than 3.5, so given inflation, the cost of purchasing the game has gone [I]DOWN [/I] since the last edition/revision in terms of real dollars. I don't imagine that low-cost online retailers have done much to drive sales of these books simple by their existence; predatory pricing has always been with us in one form or another... if you didn't have Net access in 2000 when 3.5 came out, you just bought it from a local basement discounter at comparable savings. The online discounters have supplanted the local price wars, certainly, but it's not like Amazon is creating sales out of whole cloth from people who weren't otherwise interested in D&D simply because the books are cheap enough. The orders for 4E are so robust because WoTC has done a very savvy marketing job, building anticipation for the game and tapping the current cultural interest in 'nerd chic'. Good for them (and game stores, too!). -Jim C. [/QUOTE]

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