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Message: <blockquote data-quote="P1NBACK" data-source="post: 5296582" data-attributes="member: 83768">Tony, I don't think the change in tone has anything to do with marketing. However, I do think they are changing their marketing tactics. There may be more players than DMs, but DMs, in my experience at least, are the more dedicated customers. They are the ones buying the most books, buying minis, buying maps and adventures. Players MAY pick up that ONE book that MIGHT have something to do with their character. PHB3? Eh. Has nothing to do with my Warforged Warlord. The DM on the other hand is always looking at everything with intent to buy. I think WotC has learned this, and it's why they're going back to putting player material back in with some DM material (evidence: Dark Sun Campaign Setting) for additional support. The Essentials line has some products separated for DMs and for players, but going forward I plan to see DM and player data in books. My opinion is that the new change in direction has little to do with marketing and more to do with design philosophy. It's evident that the new team at WotC plan to take D&D in a direction that harkens back to the days of yore. And, I'm sure some of them think that the role of the DM should have more emphasis in their products. It's like them deciding to put more focus on the "world" fluff aspect in their new products. Has nothing to do with marketing and everything to do with design direction. I stand by my observation that the DM will see more text that explicitly explains and backs up their role in the game. And, sometimes, that's deciding what options the players have in their campaign.</blockquote>

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