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Message: <blockquote data-quote="Mark" data-source="post: 4884849" data-attributes="member: 5"><p>Oh, I wouldn't think of it that way, as it looks worse by some perspectives because most supplements do not retail for as much as the PH and because they all cost WotC much, much more per unit due to the economies of scales that get dropped through the floor with the PH1's relatively huge print runs in comparison to absolutely any other product.  Plus, it is more likely that someone who picks up a WotC game book at Gencon isn't making the decision between buying it at Gencon or not at all, but rather making the decision between buying it at Gencon and lugging it home or waiting until they are home and either sending away to Amazon and buying it at the gamestore.  In either case this then becomes a discussion about WotC encouraging customers to forego traditional distribution channels.  While some might applaud sidestepping Amazon (though I'd imagine the deep discount doesn't actually provide for much difference in their bottomline in a comparison between this Gencon sale and an Amazon transaction), I doubt many would think it is a good thing for WotC to be drawing sales away from retailers.  Anyway, I feel it is much better to examine the $5 PH1s on their own terms and try to divine the reasoning behind it rather than try to offset the perceived discount by explaining it away as digging into other profit margins, as that just opens up many more cans or worms and never gets to the point in the first place.</p></blockquote><p></p>

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