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Enchanted Trinkets Complete--a hardcover book containing over 500 magic items for your D&D games!

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Message: <blockquote data-quote="Ilbranteloth" data-source="post: 6829042" data-attributes="member: 6778044">But that was the point. A truism in retail is that you can make more money selling to customers that are already in your store. It's much harder to get a new customer than to sell something to an existing customer who has already demonstrated they like what you have to sell. As it became obvious that 4e wasn't what a significant part of their (former) customer base wanted to purchase it behooved them to figure out how they could get them back. But digging deeper it was also evident that there were still a lot of people playing OD&D - 3.5e as well. They could tell because they started re-releasing books in both physical and digital format. I'm sure they noticed how many downloads they had when they first started posting earlier products as pdf's for free.So, job #1 - how do we get people who already like D&D, at least one edition, to buy the new one. You make it specifically for them. While this probably seemed like a monumental task initially, my suspicion is that they quickly realized through the surveys that there was more common ground than differences.Job #2 - new customers? Well this is one of those things that the best way to get new customers by far is for them to join an existing campaign. The better you do at job #1, the better you do at job #2. You don't want your existing customers playing 2e and telling them if they want to play too, go to eBay. That doesn't put money into WotC pockets, resales aren't new money.So the priority should have been, and appears to have been, make the existing players happy with the new edition. Find out from them what they expect D&D to be and make that.Ilbranteloth</blockquote>

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