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Message: <blockquote data-quote="DMZ2112" data-source="post: 7663679" data-attributes="member: 78752">Yeah, I hear that a lot.  If it were that black and white I think Paizo's model would look a lot different and Goodman Games would not have had the capital (financial or otherwise) to be pitching their own RPG these days.  But that's neither here nor there.An AP is not a module.  It's a cross-demographic product.  Part module series, part gazetteer, part lore expansion.  I'll grant you that Wizards needs to do better with Elemental Evil than they did with Tyranny of Dragons but that was kind of my /point/.Properly marketed, fans would buy PotA because they are interested in D&D.  Properly marketed, fans are still only going to buy an FRCS5 if they are interested in FR.</blockquote>