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Message: <blockquote data-quote="Halivar" data-source="post: 6222590" data-attributes="member: 9327"> <ol> <li data-xf-list-type="ol">Beautiful action art all through out. This is a MUST. You are marketing to kids that are picking up the books and flipping through them at Barnes & Noble. Based on art alone, they will buy Pathfinder over 4E 500-brazillion-to-one. Just look at the static poses on the 4E cover. Awful, just awful. Compare with Paizo covers. It just screams metal. IMO, this is 4E's #2 mistake.</li> <li data-xf-list-type="ol">4E's #1 mistake is eschewing prose to read like the unholy conglomeration of legal document, a car manual, and a Chinese take-out menu. Again, think about the kids at B&N. What are they going to want to read? Pathfinder, with more traditional prose, or 4E? Again, I think 4E will bore them and they will gravitate to Paizo's offerings.</li> </ol>Now, why am I focusing so much on random non-ttrpg kids at B&N? Because, unbiased by years of gaming, brand loyalty, expectations, etc., they can see perhaps more clearly what is actually "cooler" in a way that only really tickles us grognards on a subconscious level, despite all the sophistication and intellectualism we bring into our hobby.Secretly, we still want to bring the metal. 5E needs to package and present as such.</blockquote>