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A Replacement for DRAGON?
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<blockquote data-quote="eyebeams" data-source="post: 3468095" data-attributes="member: 9225"><p>I have a feeling that much of the emotion comes from people wanting the print magazines to be around -- not actually because lots and lots of people wanted to read them regularly. It was somehow comforting having these publications around, even if you didn't pick them up regularly.</p><p></p><p>Is there a market for a print RPG magazine? I think so, but I don't think it'd be an all-d20 one without official content. Smaller hobbies have print publications that do okay.</p><p></p><p>I think you'd need the following:</p><p></p><p>1) Industry leader cooperation. The top 5 must consider the magazine to be *the* magazine of the hobby. You need to rely on "see the interview in RPG Magazine" showing up on their sites. This will be difficult because of the fractious nature of the hobby.</p><p></p><p>This is the critical thing. Unless the magazine represents itself as the hobby flagship *right out of the gate* and creates significant anticipation as such, it won't really succeed.</p><p></p><p>2) Weighted segmentation of the subject matter, maybe 40% relevance to D&D gamers (not just d20, but the traditional fantasy genre), 40% general genres and other popular games (White Wolf, SF, etc.) and 20% indie/small press.</p><p></p><p>3) Web content, including editorial blogs and a newsfeed.</p><p></p><p>4) A core editorial staff that do more than filter submissions, so that there's some continuity of content. This staff needs to have a positive but *independent* relationship with companies. RPG journalism is basically in the toilet because it's either wild speculation from the outside or corporate promotion. Compare with computer game journalism.</p><p></p><p>5) A comprehensive marketing and promotion campaign, ramping up to a first issue with book trade sales, hobby trade sales and some base submissions.</p><p></p><p>6) Top of the line presentation. That means production values that might not be Dragon quality, but are a step up from Polymancer.</p><p></p><p>7) because of the above, you'd need a significant amount of money.</p></blockquote><p></p>
[QUOTE="eyebeams, post: 3468095, member: 9225"] I have a feeling that much of the emotion comes from people wanting the print magazines to be around -- not actually because lots and lots of people wanted to read them regularly. It was somehow comforting having these publications around, even if you didn't pick them up regularly. Is there a market for a print RPG magazine? I think so, but I don't think it'd be an all-d20 one without official content. Smaller hobbies have print publications that do okay. I think you'd need the following: 1) Industry leader cooperation. The top 5 must consider the magazine to be *the* magazine of the hobby. You need to rely on "see the interview in RPG Magazine" showing up on their sites. This will be difficult because of the fractious nature of the hobby. This is the critical thing. Unless the magazine represents itself as the hobby flagship *right out of the gate* and creates significant anticipation as such, it won't really succeed. 2) Weighted segmentation of the subject matter, maybe 40% relevance to D&D gamers (not just d20, but the traditional fantasy genre), 40% general genres and other popular games (White Wolf, SF, etc.) and 20% indie/small press. 3) Web content, including editorial blogs and a newsfeed. 4) A core editorial staff that do more than filter submissions, so that there's some continuity of content. This staff needs to have a positive but *independent* relationship with companies. RPG journalism is basically in the toilet because it's either wild speculation from the outside or corporate promotion. Compare with computer game journalism. 5) A comprehensive marketing and promotion campaign, ramping up to a first issue with book trade sales, hobby trade sales and some base submissions. 6) Top of the line presentation. That means production values that might not be Dragon quality, but are a step up from Polymancer. 7) because of the above, you'd need a significant amount of money. [/QUOTE]
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