Reply to thread

Message

<blockquote data-quote="Zaruthustran" data-source="post: 3850577" data-attributes="member: 1457">Yeah, it could be either.(2) might not be problem, since the guy who scribbles down the code still have to pay for the content in DDI. It'd be interesting to see if the revenue from the DDI bit exceeds the revenue from the book. Like, if the book sells for $30, of which WotC's cut is (for example) $10, then that's pretty close to the supposed &quot;coffee&quot; price of unlocking book content in DDI. It's especially exciting since providing the unlocked content costs WotC nothing, while providing the book costs $. Best part is, sell 1,000 books and you have to pay for 1,000 books to be printed. Sell 1,000 DDI content unlocks, and you only have to pay the integration cost of that content once. The more you sell, the more profitable DDI-only content becomes. Point being: I don't think WotC will be terribly upset if people copy down the codes. They make money either way. And if the person goes in the store to get the code, there's at least a chance they'll wind up buying the whole book.If it's (1), man, what a headache. The extra cost of printing a code unique to each copy of the book is very high. The cost of customer service sorting out the rightful owner of a dupe code is very high. The aggravation to customers as their code issue is sorted out is very high. Ugh. Not an attractive proposition.EDIT: My bad. So, Scott: what's your solution to the issues I brought up in the above paragraph?</blockquote>

[QUOTE="Zaruthustran, post: 3850577, member: 1457"] Yeah, it could be either. (2) might not be problem, since the guy who scribbles down the code still have to pay for the content in DDI. It'd be interesting to see if the revenue from the DDI bit exceeds the revenue from the book. Like, if the book sells for $30, of which WotC's cut is (for example) $10, then that's pretty close to the supposed "coffee" price of unlocking book content in DDI. It's especially exciting since providing the unlocked content costs WotC nothing, while providing the book costs $. Best part is, sell 1,000 books and you have to pay for 1,000 books to be printed. Sell 1,000 DDI content unlocks, and you only have to pay the integration cost of that content once. The more you sell, the more profitable DDI-only content becomes. Point being: I don't think WotC will be terribly upset if people copy down the codes. They make money either way. And if the person goes in the store to get the code, there's at least a chance they'll wind up buying the whole book. If it's (1), man, what a headache. The extra cost of printing a code unique to each [i]copy[/i] of the book is very high. The cost of customer service sorting out the rightful owner of a dupe code is very high. The aggravation to customers as their code issue is sorted out is very high. Ugh. Not an attractive proposition. [i]EDIT: My bad. So, Scott: what's your solution to the issues I brought up in the above paragraph?[/i] [/QUOTE]

Verification