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<blockquote data-quote="pickin_grinnin" data-source="post: 6347637" data-attributes="member: 6697674">I think WotC is going to be surprised at how difficult it is to make significant inroads with marketing this particular brand across multiple genres and products.&nbsp; It's not a bad idea to do so with fictional world brands in general, but past efforts have shown that D&amp;D as a brand (rather than as a specific game) isn't that strong when it comes to sales to non-gamers.&nbsp; Toys, movies, cartoons, books, comics, etc. have all been done in the past, but have never caught on to the degree that they (or TSR before them) expected.&nbsp; The problem is that there is nothing particularly unique about D&amp;D in this day and age.&nbsp; To be honest, there never was - it has always been a mishmash of Tolkien and other fantasy properties.&nbsp; The uniqueness in the past lay in the type of game it was, rather than specific things within it.&nbsp; If they focused on a particular setting that was different than most of the rest of the stuff the general public sees, that might work better.I wish them the best of luck, but I really have my doubts about how well it will work in the long run.</blockquote>

[QUOTE="pickin_grinnin, post: 6347637, member: 6697674"] I think WotC is going to be surprised at how difficult it is to make significant inroads with marketing this particular brand across multiple genres and products. It's not a bad idea to do so with fictional world brands in general, but past efforts have shown that D&D as a brand (rather than as a specific game) isn't that strong when it comes to sales to non-gamers. Toys, movies, cartoons, books, comics, etc. have all been done in the past, but have never caught on to the degree that they (or TSR before them) expected. The problem is that there is nothing particularly unique about D&D in this day and age. To be honest, there never was - it has always been a mishmash of Tolkien and other fantasy properties. The uniqueness in the past lay in the type of game it was, rather than specific things within it. If they focused on a particular setting that was different than most of the rest of the stuff the general public sees, that might work better. I wish them the best of luck, but I really have my doubts about how well it will work in the long run. [/QUOTE]

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