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According to the Hasbro Q1 earning call D&D sales are up substantially.
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<blockquote data-quote="occam" data-source="post: 9645570" data-attributes="member: 39815"><p>I don't believe these assumptions. First, let's talk about that confusing chart. While one's inclination might be to interpret it as a chart of increases comparing present to past in various categories (i.e. Tabletop increased by 37% compared to past Tabletop revenue), that interpretation makes the 46% overall increase nonsensical.</p><p></p><p>Instead, as [USER=177]@Umbran[/USER] pointed out in another thread, what it probably means is that each category's bar is the portion of the overall bar accounted for by the category. IOW, Tabletop was responsible for ~37/46 of the overall increase. Using dollar figures: WotC revenue was up ~$146M from last year. So:</p><ul> <li data-xf-list-type="ul">Tabletop was up ~$117M (37/46 of $146M)</li> <li data-xf-list-type="ul">Digital was up ~$3M (1/46 of $146M)</li> <li data-xf-list-type="ul">Licensing was up ~$25M (8/46 of $146M)</li> <li data-xf-list-type="ul">FX (whatever that is) was down ~$3M</li> </ul><p>We're off a bit due to rounding, but it's close. And those numbers are close to the ones in the table you have below the chart. So the actual numbers are more like:</p><ul> <li data-xf-list-type="ul">Tabletop was up $115.6M</li> <li data-xf-list-type="ul">Digital was up $3-4M</li> <li data-xf-list-type="ul">Licensing was up $26-27M</li> </ul><p>I believe from what we've learned before now, these categories are not especially confusing:</p><ul> <li data-xf-list-type="ul">Tabletop is Magic and D&D: cards, books, etc.</li> <li data-xf-list-type="ul">Digital is MtG Arena, DDB, and other first-party digital offerings.</li> <li data-xf-list-type="ul">Licensing is ancillary products (3PP accessories, clothing, etc.), and I <em>think </em>Monopoly Go, BG3, etc.<ul> <li data-xf-list-type="ul">Can anyone confirm that last bit? Is it possible they're part of Digital instead?</li> </ul></li> </ul><p>If that's true, then given the spotlighting of Magic in the presentations, and the comparative sizes of Magic and D&D product revenues historically, we can safely assume that of the Tabletop increase, Magic represents "most of it", but I don't think we have a way of knowing how much.</p><p></p><p>Oh wait, I just realized we do have a hint of something interesting, I think.</p><ul> <li data-xf-list-type="ul">Magic overall is up 46%. (cf. slide 27 of the earnings presentation)</li> <li data-xf-list-type="ul">WotC Tabletop is up 51%. (ibid)</li> <li data-xf-list-type="ul">Tabletop represents over 74% of WotC revenues (ibid), so it's definitely the big dog.</li> </ul><p><em>If</em> Tabletop is almost entirely Magic and D&D, and <em>if</em> Magic's Tabletop increase is roughly in line with its overall increase (an assumption possibly justified by Tabletop's large share of overall revenue), then Tabletop's larger 51% increase <em>could</em> imply that D&D's growth was especially high in order to bring up that number, even if the absolute dollars for D&D are lower than for Magic. In any case, it's difficult to imagine a scenario where D&D didn't do well.</p><p></p><p>However, with Magic growing 46%, and D&D presumably doing well, I agree that the low growth in Digital is pretty mysterious <em>if</em> MtG Arena and DDB are big components, and <em>if</em> BG3, for example, isn't a part of it. It seems like something else in there must have decreased, but I don't know what that would be.</p></blockquote><p></p>
[QUOTE="occam, post: 9645570, member: 39815"] I don't believe these assumptions. First, let's talk about that confusing chart. While one's inclination might be to interpret it as a chart of increases comparing present to past in various categories (i.e. Tabletop increased by 37% compared to past Tabletop revenue), that interpretation makes the 46% overall increase nonsensical. Instead, as [USER=177]@Umbran[/USER] pointed out in another thread, what it probably means is that each category's bar is the portion of the overall bar accounted for by the category. IOW, Tabletop was responsible for ~37/46 of the overall increase. Using dollar figures: WotC revenue was up ~$146M from last year. So: [LIST] [*]Tabletop was up ~$117M (37/46 of $146M) [*]Digital was up ~$3M (1/46 of $146M) [*]Licensing was up ~$25M (8/46 of $146M) [*]FX (whatever that is) was down ~$3M [/LIST] We're off a bit due to rounding, but it's close. And those numbers are close to the ones in the table you have below the chart. So the actual numbers are more like: [LIST] [*]Tabletop was up $115.6M [*]Digital was up $3-4M [*]Licensing was up $26-27M [/LIST] I believe from what we've learned before now, these categories are not especially confusing: [LIST] [*]Tabletop is Magic and D&D: cards, books, etc. [*]Digital is MtG Arena, DDB, and other first-party digital offerings. [*]Licensing is ancillary products (3PP accessories, clothing, etc.), and I [I]think [/I]Monopoly Go, BG3, etc. [LIST] [*]Can anyone confirm that last bit? Is it possible they're part of Digital instead? [/LIST] [/LIST] If that's true, then given the spotlighting of Magic in the presentations, and the comparative sizes of Magic and D&D product revenues historically, we can safely assume that of the Tabletop increase, Magic represents "most of it", but I don't think we have a way of knowing how much. Oh wait, I just realized we do have a hint of something interesting, I think. [LIST] [*]Magic overall is up 46%. (cf. slide 27 of the earnings presentation) [*]WotC Tabletop is up 51%. (ibid) [*]Tabletop represents over 74% of WotC revenues (ibid), so it's definitely the big dog. [/LIST] [I]If[/I] Tabletop is almost entirely Magic and D&D, and [I]if[/I] Magic's Tabletop increase is roughly in line with its overall increase (an assumption possibly justified by Tabletop's large share of overall revenue), then Tabletop's larger 51% increase [I]could[/I] imply that D&D's growth was especially high in order to bring up that number, even if the absolute dollars for D&D are lower than for Magic. In any case, it's difficult to imagine a scenario where D&D didn't do well. However, with Magic growing 46%, and D&D presumably doing well, I agree that the low growth in Digital is pretty mysterious [I]if[/I] MtG Arena and DDB are big components, and [I]if[/I] BG3, for example, isn't a part of it. It seems like something else in there must have decreased, but I don't know what that would be. [/QUOTE]
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According to the Hasbro Q1 earning call D&D sales are up substantially.
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