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Message: <blockquote data-quote="dbm" data-source="post: 9758633" data-attributes="member: 8014">I did a business post-grad a long time ago. Supply and demand is tricky. The best possible result for a supplier is to sell out of all-but-one product. Then you know you met the potential demand with the minimal over production. If you sell out, you have no hard indication of how big the remaining market is - it could be one customer or 100,000. Assuming that your remaining untapped market is huge is dangerous since you could be left with significant unsold inventory. So, they will be taking stabs at estimating their remaining potential sales every time they run out. They may be doing re-print runs smaller than the original print run since the remaining market is potentially smaller than the original estimate. So every re-print does not necessarily constitute another x1 adding to the original size of the run (x2, x3 etc.).</blockquote>