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<blockquote data-quote="GVDammerung" data-source="post: 4376940" data-attributes="member: 33060">ROFL!&nbsp; Wotc's &quot;brand management&quot; is laughable.&nbsp; They've manged to what?&nbsp; Stay in the tabletop RPG business?&nbsp; &nbsp;Wotc has not expanded the gaming community by any objective measure.&nbsp; 3e's great success was bringing old gamers back to the fold, not recruiting magnitudes of new gamers.&nbsp; At best, Wotc has managed to keep the number of gamers steady + or - some thousands of gamers - essentially they replace what they loose through attrition.&nbsp;And 4e as a brand management exercise? ROFLMAO!&nbsp; Wotc split their own market!&nbsp; And they did it, in part, by killing one of the better marketing platforms they had - Dragon and Dungeon.&nbsp; Had they delayed the termination 18 months, they could have had better control of the transition between editions.&nbsp; Instead, the electronic versions serve more to draw attention to and emphasize the shortcoming of the DDI et al. as to promoting much of anything.&nbsp; &nbsp;And if we venture further afield in D&amp;D: Wotc has the Big Brand but they can't make inroads against WoW.&nbsp; They have the Big Brand but the electronic games released under the D&amp;D license are follower not leader titles.&nbsp; Movies?&nbsp; Failure their too, except by making it to screen at all. &nbsp;Oh and let's puncture the notion that because people on the street have heard of D&amp;D that that is a &quot;success.&quot;&nbsp; Far, far from it.&nbsp; To most folks on the street, D&amp;D is still pimple faced kids in their parents basement.&nbsp; D&amp;D has a high recognition but a low perception of its worth or value as an activity.&nbsp; If as many people played D&amp;D as have heard of it, D&amp;D would be making WoW money - its not and for a reason.&nbsp; The public at large have a poor perception of D&amp;D at least to the extent that will not play it and do not think it is something for them.&nbsp; Great &quot;brand management&quot; that.&nbsp;Wotc's &quot;brand management&quot; is nothing short of unprofessional (except in the sense that they pay people who do it for a living), unsuccessful by every objective measure except base survival and a joke to anyone who knows anything about brand management.&nbsp; Everyone knowing your name is meaningless if that's where it ends, and that is where Wotc's brand management ends.</blockquote>

[QUOTE="GVDammerung, post: 4376940, member: 33060"] ROFL! Wotc's "brand management" is laughable. They've manged to what? Stay in the tabletop RPG business? Wotc has not expanded the gaming community by any objective measure. 3e's great success was bringing old gamers back to the fold, not recruiting magnitudes of new gamers. At best, Wotc has managed to keep the number of gamers steady + or - some thousands of gamers - essentially they replace what they loose through attrition. And 4e as a brand management exercise? ROFLMAO! Wotc split their own market! And they did it, in part, by killing one of the better marketing platforms they had - Dragon and Dungeon. Had they delayed the termination 18 months, they could have had better control of the transition between editions. Instead, the electronic versions serve more to draw attention to and emphasize the shortcoming of the DDI et al. as to promoting much of anything. And if we venture further afield in D&D: Wotc has the Big Brand but they can't make inroads against WoW. They have the Big Brand but the electronic games released under the D&D license are follower not leader titles. Movies? Failure their too, except by making it to screen at all. Oh and let's puncture the notion that because people on the street have heard of D&D that that is a "success." Far, far from it. To most folks on the street, D&D is still pimple faced kids in their parents basement. D&D has a high recognition but a low perception of its worth or value as an activity. If as many people played D&D as have heard of it, D&D would be making WoW money - its not and for a reason. The public at large have a poor perception of D&D at least to the extent that will not play it and do not think it is something for them. Great "brand management" that. Wotc's "brand management" is nothing short of unprofessional (except in the sense that they pay people who do it for a living), unsuccessful by every objective measure except base survival and a joke to anyone who knows anything about brand management. Everyone knowing your name is meaningless if that's where it ends, and that is where Wotc's brand management ends. [/QUOTE]

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