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<blockquote data-quote="Jonny Nexus" data-source="post: 1323355" data-attributes="member: 14664"><p>"Corn Flakes" was once a trademarked term, but I believe the company marketted it in such a flawed way that they screwed up their advertising.</p><p></p><p>Basically, in a situation like that, where you are saying that "Corn Flakes" is a name, not a phrase, your advertising must reinforce that.</p><p></p><p>So if your advert says: <em>"Start your day with Corn Flakes breakfast cerial!"</em> - that's okay.</p><p></p><p>But if you simply say: <em>"Start your day with Corn Flakes!"</em> - then you've screwed up, because you're conceding the point that Corn Flakes is a phrase not a name. (Because if it wasn't, people would be scratching their head and wondering what Corn Flakes are: a cerial, a loaf, a hippy shower gel and moisteriser)?</p><p></p><p>If that doesn't quite make sense, imagine I invented a cerial bar that I called Joost.</p><p></p><p>If I did an advert saying: <em>"Start your day with a Joost cerial bar!"</em> - you'd understand exactly what I was saying.</p><p></p><p>But if I said: <em>"Start your day with a Joost!"</em> - you'd be pretty baffled, because you'd have no idea what the hell a "Joost" is. That's the difference between a name and a word, and even when your name has effectively become a word, your advertising must pretend that it's still a name, and be written accordingly.</p><p></p><p>The one exception to this rule (it's actually written into the law) is names of cars. Ford are allowed to market Mondaos without constantly having to remind you that a "Mondao" is a car.</p><p></p><p>But woe betide Filofax is they did a Filofax advert that didn't mention that a Filofax is a personal organiser... <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="Jonny Nexus, post: 1323355, member: 14664"] "Corn Flakes" was once a trademarked term, but I believe the company marketted it in such a flawed way that they screwed up their advertising. Basically, in a situation like that, where you are saying that "Corn Flakes" is a name, not a phrase, your advertising must reinforce that. So if your advert says: [i]"Start your day with Corn Flakes breakfast cerial!"[/i] - that's okay. But if you simply say: [i]"Start your day with Corn Flakes!"[/i] - then you've screwed up, because you're conceding the point that Corn Flakes is a phrase not a name. (Because if it wasn't, people would be scratching their head and wondering what Corn Flakes are: a cerial, a loaf, a hippy shower gel and moisteriser)? If that doesn't quite make sense, imagine I invented a cerial bar that I called Joost. If I did an advert saying: [i]"Start your day with a Joost cerial bar!"[/i] - you'd understand exactly what I was saying. But if I said: [i]"Start your day with a Joost!"[/i] - you'd be pretty baffled, because you'd have no idea what the hell a "Joost" is. That's the difference between a name and a word, and even when your name has effectively become a word, your advertising must pretend that it's still a name, and be written accordingly. The one exception to this rule (it's actually written into the law) is names of cars. Ford are allowed to market Mondaos without constantly having to remind you that a "Mondao" is a car. But woe betide Filofax is they did a Filofax advert that didn't mention that a Filofax is a personal organiser... :) [/QUOTE]
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