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Message: <blockquote data-quote="Samothdm" data-source="post: 270740" data-attributes="member: 5473">I had a few threads about the subject of marketing and advertising D&D and d20 on a few other threads in the "general" section, but some people suggested that I put them here instead.My initial postings on the subject can be found in these three threads:*GenCon ad at TheOnion.com: <a href="http://enworld.cyberstreet.com/showthread.php?s=&postid=264106#post264106" target="_blank">http://enworld.cyberstreet.com/showthread.php?s=&postid=264106#post264106</a>*Dragon Magazine: <a href="http://enworld.cyberstreet.com/showthread.php?s=&threadid=17794" target="_blank">http://enworld.cyberstreet.com/showthread.php?s=&threadid=17794</a>*Green Ronin in PC Gamer: <a href="http://enworld.cyberstreet.com/showthread.php?threadid=17363" target="_blank">http://enworld.cyberstreet.com/showthread.php?threadid=17363</a>I work in the marketing and advertising business, and I'm curious to see what others think about the subject.  As a d20 publisher, do you plan to do any marketing for your products (aside from press releases and the occassional banner ad here at enworld?).  I've seen a few things on the subject from Monte Cook.  Really what got me going was Green Ronin's ad in PC Gamer.  It seems like such a bold move for a d20 company, and one that WotC should be (but isn't) taking the lead on.In my "ideal marketing world", WotC would spend the majority, if not all, of their D&D marketing dollars on more "mass" media to get more people to play the game.  This would be stuff like more mass publications like videogame and electronic gaming magazines, men's magazines, comic books, etc.  They could also do more mass online gaming sites and things like movie theater advertising.  Again, this would be for the core game, or the game concept.  Think of it as "Branding" advertising for D&D.  WotC's supplements would pretty much only be advertised through word-of-mouth and the WotC website.  Honestly, how many people reading "Dragon" don't already know that the new FR product is "Silver Marches"?  I'd say not many.  And yet, year after year, it seems that WotC spends a lot of money to first produce a full-page, four-color ad and then run the ads in publications where the vast majority of readers already know the information (such as Dragon, Dungeon, and InQuest).  So, if WotC moves away from those publications and puts more of a focus on increasing the size of the D&D market, then the other d20 publishers could "pick up the slack" and advertise their product offerings in the more niche gaming magazines.  There are so many new d20 products coming out each month that it's very hard to keep track of them.  By running ads in these publications, the readers would have a chance to learn a little more about these products.  Again, this is an "ideal world" scenario.  But, in concept, what do people think?</blockquote>

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